10 Dope Beauty Brands All Millennials Should Know
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Millennials get a lot of undeserved flack. Older generations call us lazy and glued to our phones, but it's simply not true (OK — maybe that last bit is accurate). We're passion-driven, and when that passion is beauty, you can bet that we'll test anything and everything in the name of finding our holy grail products. More importantly, there's no color too weird or trend too intense for us — who did you think was responsible for the rainbow hair craze? (Millennials, obvs.)
After we've scoured social media, the Internet, and every cosmetics purveyor at our disposal for the best swag out there, we flaunt our findings. Selfies on Instagram and Snapchat are where we typically show off the goods, but we've decided to show off our favorites here. It wouldn't be fair to keep our beauty secrets to ourselves! Some brands were started by our fellow millennials, while some are responsible for viral must haves, but all of them are worthy of your select stash.
Facebook Image Source: POPSUGAR Photography / THEM TOO
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Winky Lux
The brand: Winky Lux
The scoop: This up-and-coming label collaborates with YouTube stars and other celebrities for covetable limited-edition launches like highlighting powders and blue lipsticks. Winky Lux swears that all products will arrive within three days of ordering, because "time is money, honey!" Each product is tagged with a sticker denoting a hashtag to use when sharing your selfies on social media.
The must have: Winky Lux Lip Velour in City (#WLcity) ($13), a moody plum lipstick that will give off #grungevibes.
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NudeStix
The brand: NudeStix
The scoop: Teen sisters Ally and Taylor (and their cosmetics chemist mom, Jenny) believe that natural beauty looks are the best kind. Their line consists almost entirely of ultraversatile chubby pencils. Use them to add color to lids, highlight cheekbones, conceal blemishes, and more. Stash them in your bag when you don't plan on sleeping at home.
The must have: NudeStix Clean-Up Pencil ($24), so you have time for the snooze button and a flawless cat eye.
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Velvet 59
The brand: Velvet 59
The scoop: Inspired by vintage glamour and her world travels, 22 year-old Paris Manning created a line that is 100 percent vegan and cruelty-free. Many of the formulas feature rare ingredients, like sacha inchi oil, a seed-derived essence from the Amazonian rainforest.
The must have: Velvet 59 Contour Is a Girl's Best Friend Palette ($45), because you must look chiseled in every selfie.
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Emi Jay
The brand: Emi Jay
The scoop: In addition to being entrepreneurs, the brand founders Emily and Julianne are full-time college students! The Los Angeles-based design duo's handmade hair tie collection has been so successful that they've launched a line of apparel. The dream team has also collaborated with brands like Splendid and The Honest Company. Emi Jay donates 20 percent of all its profits to charity — whoever said millennials are selfish?
The must have: Emi-Jay Leather Bow Hair Tie ($14), because it also looks chic worn on your wrist as a bracelet.
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ColourPop
The brand: ColourPop
The scoop: The team behind the brand is dedicated to giving customers edgy colors and potent formulas at affordable prices, so it's no small wonder that its famous liquid lipsticks are constantly sold out. The gel-cream highlighters are also a standout product — they'll give you that glossy, high-beam look that you thought you needed Facetune to achieve.
The must have: ColourPop Ultra Matte Lip in Trap ($6), because you can't wait for Kylie's lip kit to have the perfect nude pout.
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Herbivore
The brand: Herbivore
The scoop: We were obsessed with this line after spotting its flawless Instagram feed, and we're happy to report that the products are just as gorgeous IRL. They're made with ethically sourced, raw, natural materials like pink Himalayan salt and hibiscus flower extract. The minimalist packaging looks stunning on a vanity (and in the background of a Snap).
The must have: Herbivore Jasmine Glowing Hydration Body Oil ($44), because you want something fancier than body lotion for an important night out.
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KBShimmer
The brand: KBShimmer
The scoop: The line was born when the creator, Christy Rose, lost her job. She pursued her love of homemade soaps and ended up mixing her own polishes, which are revered by nail polish junkies everywhere. KBShimmer makes some of the best holographic lacquers in the game, and (unlike many holographic hues) you only need two or three coats to reach opacity. The result is a manicure that looks multidimensional and positively mesmerizing.
The must have: KBShimmer Nail Polish in Rollin' With the Chromies ($9), so your nails look like tiny galaxies as you text.
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Vegas Nay Lashes by Eylure
The brand: Vegas Nay Lashes by Eylure
The scoop: Self-taught makeup artist Vegas Nay has more than 6 million Instagram followers. She's shared breakdowns of her incredible work as well as those of other women — many of whom flaunt falsies. She collaborated with lash brand Eylure on a collection of five products, including adhesive, so her fans can re-create her looks with a full, fluttery fringe.
The must have: Vegas Nay Grand Glamor Lashes by Eylure ($8), so your lashes rival those of the Kardashians.
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Glossier
The brand: Glossier
The scoop: After launching her own beauty site, founder Emily Weiss moved on to creating a carefully curated line of products. If you're looking for a colorful, artistry-inspired range, this isn't it — this is for women who want to add a little extra oomph to their au naturel looks.
The must have: Glossier Boy Brow ($16), because a power brow is the new bold lip.
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Frank Body
The brand: Frank Body
The scoop: Three Australian women grew this small company into a $14 million brand in two years using only social media. Ever seen gorgeous women covered in coffee grounds on your Instagram feed? That's Frank at work. Though the line started with a skin-tightening scrub, it's expanded to moisturizers, body butters, and cleanser.
The must have: Frank Body the Original Scrub ($15), so you can have smooth, bump-free skin without using any Instagram filters.
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