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Taylor Ward, the color director at Jo Hansford, echoed Howard's sentiment about balayage but said people are still asking for it in a traditional sense. "People are searching for a seemingly effortless color for their hair," she explained. You don't just have to be blond already to enjoy this color either. "Whatever your color, balayage is also a great way to add some light tones to your hair, to mimic the natural effect of the sun," Ward said.