Today marks Ulta Beauty's very first Gorgeous Hair Event of the year. For the uninitiated, that means this is the start of a three-week sale where you can get some of the beauty retailer's bestselling hair-care products for 50 percent off.
The shopping event will run from Sunday, May 9, through Saturday, May 29, giving you exactly 21 days to shop. Here's how it works: Every day, different products go on sale for half off. Everything from heat-styling tools, to hair masks, to shampoos and conditioners, to stylers are included in the three-week sale event, so it's the perfect opportunity to get a refill on your shower essentials (and who doesn't ever need more shampoo?) or discover new products to help you pull off your spring hair look.
Ahead, see all the deals to shop during Ulta Beauty's Spring Gorgeous Hair Event from brands like IGK, Pattern, Sexy Hair, and more.
On May 9, shop Pattern Leave-In Conditioner ($13, originally $25).
On May 10, get the Conair Infiniti Pro Rainbow Titanium Flat Iron ($22, originally $45) for half off.
On Tuesday, May 11, shop the Living Proof Full Thickening Mousse ($15, originally $29).
Shop 50 percent off Kitsch pillowcases, like the Satin Pillowcase ($10, originally $19), on May 12.
On May 13, get a Madison Reed Radiant Hair Color Kit ($13, originally $27).
On May 14, get the Chi for Ulta Beauty Red Titanium Temperature Control Hairstyling Iron ($60, originally $120).
Shop the Pureology Hydrate Sheer Shampoo ($16, originally $32) and conditioner on May 15.
On May 16, get the Alterna My Hair My Canvas Easy Does It Air-Dry Balm ($15, originally $29).
On May 17, get 50 percent off select Invisibobble products, like the Power Magic Pink ($5, originally $10).
On May 18, shop select Sebastian products, like the Dark Oil ($24, originally $48), for half-off.
Shop select Klorane products, like the Detox Dry Shampoo with Aquatic Mint ($10, originally $20), for 50 percent off on May 19.
On May 20, shop the Fekkai Technician Color Treatment Masque ($10, originally $20).
On May 21, shop the Bed Head Mess Behave Deep Hair Waver ($20, originally $40).
On May 22, shop the Kenra Professional Platinum Luxe One Leave-In ($13, originally $25).
Shop the Wet Brush Pro Shine Enhancer Brush ($8, originally $16) on May 23.
On May 24, shop the IGK Antisocial Overnight Bond Building Dry Hair Mask ($17, originally $34).
Shop the Biolage Hydrasource Aloe Mask ($12, originally $24) on May 25 for 50 percent off.
On May 26, shop 50 percent off select Sexy Hair products, like the Healthy Sexy Hair Smooth & Seal Anti-Frizz & Shine Spray ($10, originally $20).
On May 27, shop the Tangle Teezer The Scalp Exfoliator & Massager ($5, originally $10) in pink and black.
On May 28, the entire brand Devacurl is 50 percent off, including the One Condition Original Daily Cream Conditioner ($12, originally $24).
On the last day of the sale on May 29, shop the Hot Tools 24K Gold Charcoal Infused One-Step Blowout ($37, originally $75).