53 Beauty Brands Taking Action to Support the Asian Community Right Now

Korean skin-care brand Savor Beauty, founded by Angela Jia Kim, is donating to the Asian American Legal Defense and Education Fund from March 9 through April 9 and donating $1 for every Quench Hyaluronic Acid Serum purchased to Her Justice, a New York City-based nonprofit organization.

Korean beauty brand Soko Glam donated 100 percent of proceeds from Good (Skin) Days skin-care purchases from February 23 through March 2 to Stop AAPI Hate and Hate Is A Virus.

Freck is donating 100 percent of profits from March 18 and March 19 to Stop AAPI Hate.

Evereden, an Asian-owned skin-care and wellness brand founded by Kimberley Ho, is giving 10 percent of net sales on their Baby Wash and Shampoo for the next two weeks to Red Canary Song.

Farmacy is donating $10,000 to Stop AAPI Hate as well as Heart of Dinner.

Riki Loves Riki, an Asian-owned beauty accessories brand co-founded by Wanchen Kaiser, is donating one percent of all sales through the end of March to AAPI Women Lead.

L'Oréal USA donated $100K to the Asian Americans Advancing Justice.

Milk Makeup is donating $50,000 to the AAPI Relief Fund on GoFundMe.

Emilie Heathe, an Asian-owned beauty brand founded by Emily Rudman, is donating 10 percent of sales on its Full Up Brow Powder starting April 1 to Stop Asian Hate.

Touchland donated 100 percent of proceeds on March 17 to Stop AAPI Hate.

Glow Recipe, an Asian American-founded skin-care brand, is donating $20K to Act to Change and the AAPI Community Fund.

South Asian brand Ranavat is donating $10,000 to The Desai Foundation and their Claim Your Crown initiative, as well as $500 to Stop AAPI Hate.

The Estée Lauder Companies and its brands will be donating $450,000 to various organizations, including Asian Americans for Equality, Stop AAPI Hate, and Asian Americans Advancing Justice.

Asian-owned beauty brand Pink Moon, founded by Lin Chen, is donating 10 percent of ticket proceeds from its gua sha workshops to AAPI Women Lead. The next one is Saturday, March 20.

Billie donated $100K across Stop AAPI Hate, the Asian American Federation, and Asian Americans Advancing Justice.

Knours, a Korean-owned skin-care brand founded by Julie Park, is donating 10 percent of sales for the rest of the month to National Asian Pacific American Women's Form (NAPAWF).

Cocokind is donating 100 percent of profits on March 18 to the National Asian Pacific American Women's Forum.

Glamcor, an Asian-owned beauty accessories brand co-founded by Wanchen Kaiser, is donating one percent of all sales through the end of March to AAPI Women Lead.

During March, Asian-owned beauty brand Velour will donate 10 percent of net proceeds to Stop AAPI Hate in the US and CPAC in Canada.

Allies of Skin and its younger "sibling" brand PSA Skin, two Asian-owned skin-care brands owned by Nicolas Travis, donated $2.5K to Asian Americans Advancing Justice in Atlanta.

Tula told POPSUGAR it donated to the Asian American Legal Defense and Education Fund (AALDEF), although the brand did not disclose how much.

Orcé Cosmetics, an Asian-owned cosmetics brand founded by Yu-Chen, is donating 100 percent of sales on March 18 to the AAPI Community Fund.

Humanist Beauty, an Asian skin-care brand founded by Jennifer Norman, is donating to #HateIsAVirus's CommUNITY Action Fund and the Asian Mental Health Collective. 

Tarte Cosmetics is making a donation to Act to Change. (POPSUGAR has reached out for more specifics.)

Jergens is donating to AAPI Community Fund, although the brand did not disclose how much.

Juara, a skin-care brand with Indonesian, Japanese, and Chinese heritage, is donating 10 percent of sales of select products from now through April to Stop AAPI Hate.

Beekman 1802 is donating $5,000 to Asian American Journalists Association and is partnering with The Powder Group to launch their #WipeOutHate initiative. A minimum of $5,000 will be donated to Stop AAPI Hate every time a follower shares the #WipeOutHate post on social media now through the end of March.

Josh Rosebrook is matching every dollar that its customers donate to the Asian Americans Advancing Justice.

Anisa Beauty donated $5.9K to AAPI Women Lead and National Asian Pacific American Women's Forum (NAPAWF).

Korean skin-care brand Aloisia Beauty is donating 10 percent of sales through the end of March to various organizations supporting the AAPI community.

Free + True, an Asian-owned beauty and wellness brand owned Tami Blake, is donating 10 percent of sales this month to Stop AAPI Hate.

Estate Cosmetics is donating 10 percent of sales in March to Hate Is a Virus.

Orly is donating $10,000 to Stop AAPI Hate.

Nue is donating a percentage of all proceeds from every sale to the National Asian Pacific American Women's Forum, although they did not disclose how much.

Asian-owned skin-care brand Purigenex is donating 10 percent of all sales to Stop AAPI Hate.

Beautyblender is donating 75 percent of the proceeds from its Spring Clean Kit to Advancing Justice AAJC.

Maya Chia is donating 15 percent of the sales from the Power Tool to Stop Asian Hate.

Jenny Patinkin is donating a portion of the sales from her gua sha to AAPI Women Lead, although she did not disclose how much.

Huppy, an Asian American-owned toothpaste tablets brand, is donating five percent of proceeds from all sales to the AAPI Women Lead through the end of May.

Purlisse will be donating 100 percent of their net proceeds from their new Blush Glow BB Cheek Color through the end of March to help support the AAPI community.

Jamila Powell and her company Naturally Drenched are donating 10 percent of April sales to the AAPI Community Fund. Powell will also be personally matching this donation.

Ouai is donating $10K to Stop APPI Hate.

Pseudo Labs is donating 100 percent of proceeds from March 19, 2021, until April 1, 2021 to various AAPI community organizations.

Tower 28 donated 100% of sales on March 19 to the AAPI Community Fund.

Nécessaire donated $10K to Asian Americans Advancing Justice.

EM Cosmetics donated to Stop AAPI Hate, although the brand did not disclose how much.

Hourglass Cosmetics donated to Stop AAPI Hate, although the brand did not disclose how much.

Native Atlas donated 10 percent of sales from March 19 to March 21 to AAPI Women Lead. 

Bite & Co is donating 25 percent of sales for a week starting on March 18 to Stop AAPI Hate.

Essentialist is donating 10 percent of all proceeds from its Gua Sha tool sales for the next 30 days to National Asian Pacific American Women's Form.

MyGirl Wellness is donating 25 percent of all sales through the end of March to AAPI Women Lead.

Circumference, a Korean-American skin-care brand founded by Jina Kim, has donated to the AAPI Community Fund, although the brand didn't disclose how much.

Korean-American beauty brand Heydewy donated an unknown amount to the AAPI Community Fund, as well as some of the families in Georgia who were affected by the recent shootings.