Madewell Launched a "New Standard of Sizing" and We're Friggin' Here For It

Madewell has some exciting news to share when it comes to sizing inclusivity. While the affordable retailer already had curve sizes in certain denim pieces, that was just the beginning. Madewell has launched extended sizing, offering customers denim in sizes 23 to 37 and dresses, knits, sweaters, tops, and jackets in sizes XXS to 3X, across almost half of the brand's collection.

The brand said in a press release, "We've been closely working with third party fit experts to create our extended sizes according to industry standards in the perfect fit across all styles. This is part of our larger initiative to reinvent the standard of fit to reflect the real, diverse spectrum of the American customer." Read on to see some of the gorgeous images and shop all of the pieces online, as well as select denim styles in stores, ahead.