Aerie's Latest Unretouched Campaign Features New Models You'll Definitely Recognize

Aerie | Ali Mitton
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Aerie is expanding its inspiring family. The affordable lifestyle brand has become known for its #AerieREAL Role Model campaigns, which celebrate women of different backgrounds and careers in an intimate and unretouched photo shoot. For the Spring 2019 iteration, Aerie has welcomed five industry-changing women: author and talk-show host Busy Philipps, actress and body-positive activist Jameela Jamil, Emmy-winning actress Samira Wiley, para-snowboarder Brenna Huckaby, and YouTuber Molly Burke.

The five women modeled alongside existing spokeswomen Iskra Lawrence, Aly Raisman, and Cleo Wade in the breezy campaign. In a press release, Busy said the unretouched imagery parallels the messages of self-love and confidence she tries to impart to her two daughters. Meanwhile, Jameela applauded the brand for continually taking risks. "I just want to stop people from feeling the way that I once felt by being beaten up by imagery and messaging that wasn't real and wasn't demonstrative of what the real world is," she said.

In a feel-good video, the eight aforementioned women share the ways in which they are powerful. Check it all out ahead, then shop some of the pieces featured in the campaign.

click to play video