12 Swimsuit Brands You Should Have on Your Radar If You Want a New Bikini or One-Piece
As you start contemplating which new swimsuit to buy, you'll need to stay up to date with the latest styles and brands. We're here to help. We laid out what the trends are, tracked down your favorite bikinis as seen on celebrities, and even created the ultimate guide to finding the right swimsuit for your body type. (If you look good and, most importantly, feel good, that's the definition of a good beach day!)
This season, we searched high and low for 12 swimsuit brands you should have on your radar. These places will be your go-to when finding that perfect bikini or one piece. Go ahead and check them out while seeing our top pick from each brand. Consider this a sneak peek of what the actual retailer offers.
Solid & Striped
Solid & Striped is already likely on your radar given its popularity with stars like Gigi Hadid, Kendall Jenner, Lea Michele, and Demi Lovato. In fact, Hollywood loves it so much, the brand even teamed up with a group of models to have them create their own namesake swimsuits. If you're looking for colorful pieces that last beyond one season, Solid & Striped is here for you.
Get fun and flirty with Solid and Striped's cherry-print one piece ($168).
Designed by fashion influencer Shea Marie of @peaceloveshea, Same Swim offers pieces for that cool California vibe. Mix and match the solid colors together or with a bold leopard print to stand out from your peers.
Swimsuits For All
If you're not familiar with the brand, Swimsuits For All offers a wide selection of trendy bikinis and one-pieces for curvy women. (Model Ashley Graham even has a line with the brand!). Every season, the swimsuits are refreshed, and new styles will grab your attention. We love the label's feel-good campaigns too, like this one featuring Ashley and her mama.
If you're an active person, Flagpole's bikinis and one-pieces will be right up your alley. The brand combines beach life with city style, so you know the items are cute enough to wear to the pool, then out to dinner. This season's selections come in bright colorblock patterns, and you can bet they're suited for water activities such as snorkeling or paddleboarding. But just in case you only want to chill on the beach — the label's swimsuits are perfect for that, too.
The first thing you'll notice about OOKIOH swimsuits are the clean lines and attention to detail. Bikinis and one-pieces feel sporty and fresh and come in wearable vacation colors like marigold yellow and ocean turquoise. There's a splash of '80s nostalgia in the label's designs, and they scream of West Coast vibes.
Founded by Rebecca Klodinsky in 2013, Frankie Swimwear has gained a celebrity following with the likes of Kylie Jenner, Rihanna, and Bella Hadid. The swimsuits are pretty much your go-to for simplistic and minimalist styles. The label even has a "bridal bikini," so you can stand out at your bachelorette party.
Founded in 2017 by Lori Coulter and Reshma Chattaram Chamberlin, Summersalt is an eco-friendly swimwear brand. All the pieces are made from recycled materials that offer UPF 50+ protection and they have four times the compression of an average swimsuit. Did we also mention Summersalt suits are only $95 or less? Time to shop.
Always For Me
Founded in 2000 by Susan Barone, Always For Me offers affordable swimwear for curvier women. Similar to Swimsuits For All, the brand is all about making women feel good about themselves, no matter what body type they have. Given how long the brand has been around, it's safe to assume the swimsuits are beloved by customers. Always For Me offers a mix of trendy, cute pieces as well as the more classic designs.
KORE Swim offers both one-pieces and bikinis, but our favorite has to be the one-piece. The cutout style is what the brand excels at, giving shoppers the option to choose between two-tone feminine styles and sexier cutout mesh designs. No matter which swimsuit you choose, however, know that the pieces will never go out of style.
Two for the price of one? We're in. That's how we best describe KOA swim, which makes reversible swimsuits. The company is based in Huntington Beach, CA and does all of its manufacturing locally, which means the pieces look and feel higher in quality. Designer Kylie Genesoto has perfected the color pairings, so you can always be sure your reversible swimsuit looks stunning on both sides.
When Fleur Swim founder Sydney Flores started her line, she had one mission: include everyone and flatter every body. Sydney stayed true to her words by offering swimsuits for curvier women (she shoots on curvy models, too). You'll find a mix of solid colored bikinis and fun prints like stars and stripes. If you're all about playfulness, this is the brand for you.
This luxury swimwear line offers quality bikinis and one-pieces at wallet-friendly prices. (Think $80 for a top.) Its motto is the swimwear for "wild child unicorns and gypsetting rockstars." If this free-spirited description makes you smile, then you'll love the swim options the brand has to offer. From strappy, colorful two-pieces to a mesh one-piece, the items are fit for those who want to channel fun vibes at the beach or pool.