J Lo Helps Coach Launch the New Pillow Tabby Bag Alongside Camila Morrone and Paloma Elsesser

But of course Jennifer Lopez was on hand to help Coach launch its newest iteration of the Pillow Tabby bag, which is named for its plush look and soft Nappa leather. The Tabby silhouette actually dates back to an archival 1970s design that Coach Creative Director Stuart Vevers has reinvented. The team even called in oversize Tabbies specifically for the fun campaign photographed by Juergen Teller, also including models Binx Walton, Camila Morrone, Paloma Elsesser, and Quincy. Lately, the brand has been all about a youthful, nostalgic approach to fashion, and this campaign is no different.

Above, you can see Jennifer Lopez model the accessory in a video exclusive to POPSUGAR, and you can shop the newest styles right after the jump. The Pillow Tabby retails for $495, and while only four colorways are available to shop now — Black, Ivory, Taffy, and Green — an orange and gray shade will be released later on. Unfortunately, the gigantic bags J Lo, Camila, and Quincy got their hands on are just for show, though if Coach came out tomorrow and said they were moving forward with production on these, I can't say I wouldn't be curious about the price tag.