"Emma Chamberlain is a leading voice among her generation. She's a true fashion lover who prefers thrifting, secondhand, and making something old, new again. Ever since Emma got into fashion, thrifting has been her favorite resource for building her closet and we couldn't agree more with her reasoning:
Thrifting/shopping second hand is sustainable and cost effective. Pulling from what already exists, and quite possibly what could be in a landfill or the ocean. We're taking those things and we're making them beautiful again. We're making them fashionable again. We're making them fun again.
It's creative. No trend racks and no guidelines. It's just you and these random pieces that came from who knows where and you have to make something out of it. Think about where these pieces have been before and what stories they have — there's something really special about that."