This virus alerted the world to serious environmental issues and a new lifestyle. I am excited to suggest the new way of fashion for the future.
PS: What has it been like adapting to the "new norm" in the fashion space? And how has this season pushed innovation?
Minju Kim: To be honest, I'm actually still figuring out [how] to adapt. This "new norm" was so unexpected, and we were not prepared for this. We spend so many hours in our own homes, so we tried to design a simple pajama and nightgown with the MINJUKIM touch. Moreover, I want to push myself to think about online-shopping friendly design.
PS: What's been the most challenging and the most exciting thing about designing right now?
MK: It's not just now, as I am always challenged to design [what] sells and not lose myself in it. The most exciting thing right now is finally getting to have vacation after opening the Spring '21 collection on our online showroom soon. I am planning to sleep all day and stay in bed all day.
PS: How have you been staying inspired?
MK: [My] collection is like my diary: each collection contains my own story. I actually don't need to stay out to be inspired — a good night's dream could be inspiration. Spring '21, which I am almost finished [with], was inspired by the COVID-19 situation. The title is "The Spring We Lost." PS: Do trends factor into your design process?
MK: I don't think so — at least I am not trying to let them. My goal is to design timeless womenswear [that] could be worn by various ages.
PS: With all the changes in the industry right now, what are you most excited about looking at the future of fashion?
MK: That we have new challenges to solve. This virus alerted the world to serious environmental issues and a new lifestyle. I am excited to suggest the new way of fashion for the future.
PS: What does it mean to have style right now?
MK: Self-joy, I guess. I never dress up for anyone, I do it for myself. When I style myself [that] way, [it] expresses my color and personality most. I feel joyful and confident. I want to suggest [to] all the people to dress up for yourself, [and find] joy and happiness to get through this stressful situation.
