Nike, Adidas, Fabletics, Peloton, and More: Fitness Brands Giving Back For Pride 2020

Peloton Pride Collection: On May 28, Peloton launched its Pride Collection full of activewear and accessories. Items include a sports bra, leggings, compression shorts, tank tops, T-shirts, water bottles, and more. I just got the sports bra and capri leggings in the mail, and the set is all kinds of colorful. Another note: this collection is selling out fast, but a spokesperson confirmed that Peloton is doing a major restock in mid-June.

How Peloton is giving back: First, Peloton will make a donation of $100,000 to the Ali Forney Center (AFC), a nonprofit organization providing resources to homeless LGBTQ+ youth. Twenty percent of the collection's sales will also benefit the nonprofit (up to an additional $25,000), according to a press release.

Shop the Peloton Pride Collection here.

Nike BeTrue Collection: Nike has been releasing a BeTrue Collection in honor of Pride since 2012. This year's collection offers a sandal, an array of sneakers, T-shirts, hoodies, shorts, and accessories like a shoulder bag and bucket hat. It launches June 19 globally on nike.com and in select stores.

How Nike is giving back: Nike is donating $500,000 to 20 LGBTQ+ organizations through grants of $25,000 administered by the Charities Aid Foundation of America. These include Athlete Ally, LGBT SportSafe, the Gilbert Baker Foundation, and The GenderCool Project. Read more about those efforts here.

Shop the Nike BeTrue Collection on June 19.

Converse Pride Collection: Converse, owned by Nike, launched its fifth Converse Pride Collection on May 29. The sneakers are inspired by the More Color, More Pride flag that added black and brown stripes to the Pride flag in order to recognize people of color in the LGBTQ+ community. You'll see a lot of rainbows, sequined designs, and customizable options, as well as a few pieces of clothing.

How Converse is giving back: This year's Converse Pride Collection will benefit four organizations focused on aiding LGBTQ+ youth: It Gets Better Project, Ali Forney Center, BAGLY, and OUT MetroWest. According to a spokesperson, Converse is committing $100,000 toward those organizations and is making additional donations to local organizations around the world on behalf of each individual featured within their Pride campaign. What's more, Converse is donating Pride apparel to BAGLY in Boston, who will, in turn, give these clothes to displaced LGBTQ+ youth.

Shop the Converse Pride Collection here.

Reebok All Types of Love Collection: This collection of apparel and footwear initially launched on May 18, but there will be more additions added throughout the summer. Some of the items currently available include Club C, Classic Leather, and Zig Kinetica shoes as well as shirts, leggings, biker shorts, and accessories.

How Reebok is giving back: Reebok is donating $75,000 to the It Gets Better Project, a nonprofit that uplifts and connects LGBTQ+ youth around the globe. Also, the All Types of Love Collection coincided with the Proud Notes campaign, which celebrates activists and influencers in the LGBTQ+ community.

Shop the Reebok All Types of Love Collection here.

New Balance Pride Pack: This Pride Pack includes colorful street sneakers, a rainbow version of the FuelCell Echo running shoe, and a selection of different shirts.

How New Balance is giving back: On May 21, New Balance announced that, over a two-year period, it will be donating $100,000 in total to GLSEN, an organization devoted to making sure LGBTQ+ students in elementary through high school can learn and grow in a safe environment. (New Balance has now donated $50,000.) The proceeds will go toward GLSEN's Changing the Game Program, which specifically focuses on creating a safe atmosphere in locker rooms and on the field.

Shop the New Balance Pride Pack here.

Under Armour Pride Collection: The 2020 Under Armour Pride Collection pays homage to the original Pride flag. It features footwear — the UA HOVR Phantom 1 Slip, to be exact — as well as apparel (bras, shirts, shorts, etc.) and accessories. A spokesperson confirmed that the collection will not be restocked.

How Under Armour is giving back: Under Armour has created the UA Pride Grant Program. It will benefit nonprofits for LGBTQ+ youth athletes who have suffered financially due to COVID-19 in Baltimore and Austin, TX. Eligible organizations can apply for a grant ranging between $2,500 and $15,000 on the UA Pride Grant Program website. The application deadline is Wednesday, June 10. According to a press release, awards will be announced on June 24 and grants will be awarded on July 15.

Shop the Under Armour Pride Collection here.

Adidas "Love Unites" Pride Pack: The 2020 Pride Pack features Adidas logos with a patchwork of different LGBTQ+ flags. The collection includes footwear, shirts, tights, shorts, and more. New products will continue to be introduced through July, a spokesperson confirmed. It's the company's sixth Pride Pack — the first debuted in 2015, according to the spokesperson.

How Adidas is giving back: Although proceeds from the Pride Pack sales are not going toward LGBTQ+ organizations, the spokesperson said Adidas contributes annually to its Pride partners, Athlete Ally and Stonewall UK. Last year, the brand donated $250,000 to LGBTQ+ youth suicide prevention organization The Trevor Project.

Shop the Adidas Pride Pack here.

Fabletics Pride Capsule: On May 19, Fabletics announced the launch of its limited-edition Pride Collection. It's a three-outfit capsule with men's and women's styles that pay homage to the rainbow "as a positive symbol of love and support," according to a press release.

How Fabletics is giving back: Ten percent of net proceeds from the capsule collection will support the It Gets Better Project, with a minimum donation of $25,000.

Shop the Fabletics Pride Capsule here.

From Puma With Love: Starting June 1, From Puma With Love is available for purchase on Puma.com. It features activewear inspired by model, Puma ambassador, and LGBTQ+ activist Cara Delevingne. Everything is priced between $20 and $45.

How Puma is giving back: Puma is donating 20 percent of the proceeds from the collection to The Cara Delevingne Foundation, a project Delevingne started for The Giving Back Fund. The foundation supports LGBTQ+ charities such as GLAAD, The Trevor Project, and Mind Out.

Shop From Puma With Love here.

Brooks Run Proud Collection: Brooks released its Run Proud Collection for 2020 in partnership with Front Runners, a national LGBTQ+ running and walking club. It includes four items: a tank, a hat, a T-shirt, and knit socks.

How Brooks is giving back: Last year, Brooks awarded grants to five local Front Runners chapters in Seattle; Portland, OR; San Francisco; Atlanta; and West Palm Beach, FL. This year, Brooks will be awarding an additional four grants to be used by local chapters for purposes such as philanthropy and sponsoring a Pride Run or Walk. Those grants will be announced in the fall, and each will be $5,000, according to a spokesperson.

Shop the Brooks Run Proud Collection here.