10 Latina-Owned Beauty Brands You Want to Get Your Hands On ASAP
Behind every great makeup brand there's an innovative creative mind, and in the case of these 10 beauty companies, the lead has been taken by a Latina.
Each woman is dedicated to empowering anyone who wears makeup to look and feel their best, and each brand features trendy products you'll want to add to your everyday routine. From your beloved Beautyblender to that Kat Von D Studded Lipstick in Lolita you wear all the time, these are the brands and beauty buys you should know.
Regina Merson started Reina Rebelde as an homage to Mexican culture, especially the beauty routines she found in telenovelas. The beauty brand's product line celebrates women's multifaceted personalities by encouraging them to be both reinas and rebeldes. It features everything from eye palettes to lipsticks that all scream, "I have arrived."
Try: 4 Play Wet Dry Eye Color ($20)
Bésame Cosmetics has trailblazer Gabriela Hernandez to thank for a beauty brand that embraces the romanticism behind makeup. Gabriela wanted women to feel enamored with all they could do with makeup and how it made them feel.
Try: Sun Kissed Delicate Rouge ($25)
Kat Von D
Everyone's favorite beauty brand was actually founded by a Latina — yes, Kat was born in Mexico to Argentinian parents. From its start in 2008 to today, the cult brand has expanded to include super-longlasting products and amassed a huge social media following.
Try: Tattoo Eyeliner ($20)
Latina besties Lora Arellano-Tovar and Dana Bomar had a lifelong dream of creating the best makeup brand out there when they launched Melt. A huge Instagram following, true passion, and amazing eye and lip products have led them to be one of Rihanna's favorite makeup brands.
Try: Stepford ($19)
Every Beautyblender-lover has Rea Ann Silva to thank for the magic that is created with a Beautyblender. Rea Ann credits her passion and determination for her success. Her goal was always to create a flawless foundation blend with a product that was accessible for all.
Try: Beautyblender Bubble ($20)