Why Women Love B*tches was designed for women who are too nice for their own good. They forget their own needs to satisfy their man's and go above and beyond to please him. They've been told all their lives that kindness and generosity are fundamental to a healthy relationship, but they were never told where to draw the line.
Argov goes into detail about why men admire women who take care of themselves before anyone else; women who are strong, independent, and incapable of being manipulated. She explains the difference between a man who's just toying with your heart and a man who's serious about you. The "b*tch" that this book describes is not unkind and abrasive but full of so much confidence and self-love that no man stands a chance.