It's the 13th anniversary of the 9/11 attacks, and the world has taken to social media to commemorate the events of that day. Many brands have joined Twitter users in remembering the occasion, including Fleshlight, a sex-toy company (Google it at your own NSFW risk).
— Official Fleshlight (@Fleshlight) September 11, 2014
They tweeted this simple and seemingly harmless message, and a Twitter freakout immediately ensued. Countless users made it clear that the sentiments from a company like Fleshlight were not appreciated. Some were baffled at the idea of brands feeling the need to comment at all, while others were directly offended that the source was a sex-toy company, implying (or straight-up saying), that it was tasteless coming from them.
— Christopher Kennedy (@onebrightlight) September 11, 2014