Badass Ruby Rose Is the Newest Face of Urban Decay

In case you hadn't heard, cult beauty brand Urban Decay is celebrating the big 2-0 this year. In honor of this huge milestone, the company seems to be pulling out all the stops. Just a few days after releasing a blockbuster vault of shadows and eyeliners, Urban Decay has announced that it has signed a new celebrity as the face of the brand: Ruby Rose.

As a diehard fan of both Urban Decay and No Doubt, I loved that Gwen Stefani collaborated with the brand to create new shades and products. But the Orange Is the New Black star truly seems like the perfect fit for Urban Decay. The company motto is "beauty with an edge," and Ruby personifies that slogan. She's both sexy and cute with a bit of grit thanks to all of her incredible tattoos. She's also obsessed with animals, and Urban Decay is committed to being cruelty-free.

"Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear — because everyone deserves the freedom to explore their personality and discover their true selves," Ruby said in a statement.

While the brand has yet to release any details on her partnership (her position is called "Most Addictive New Vice"), we can't wait to see what comes from it. Here's hoping we get some ultralongwear liquid liner, maybe inspired by Ruby's tattoos, and some funky new polish shades.