Taco Bell's New Ta.co Is More Exciting Than Its Breakfast Menu

When it comes to appealing to its millennial customers, Taco Bell isn't just stopping at its breakfast menu or Cantina, its new restaurant design that feels more like a hipster's paradise than a fast food restaurant. Today, Taco Bell released a complete site redesign to include online ordering. The company's calling it Ta.co (pronounced ta dot co), and it's as if the '90s and Instagram had a baby.

Ordering feels more like scrolling through #taco on Instagram. Each menu item is straight-up taco porn, featuring perfectly assembled tacos held by millennials sporting a matte manicures and chunky rings one might find at a flea market. The most exciting feature is the ability to customize any menu item to your liking as well as add on a myriad of fun ingredients like guac, bacon, and the coveted spicy lava cheese sauce. Customers can order and pay through the site and simply walk up to the front of the counter to pick up (at the Cantina locations, there's a pick-up window so you don't even have to step inside).

Still not convinced? There's extra incentive to hop online, as Taco Bell will feature special deals and discounts for account users. In addition, they're creating original content called "The Feed" so you can learn more about up-and-coming musicians or movers and shakers in the fashion world. Lastly and most importantly, Taco Bell has teamed up with Door Dash so that if you're too damn lazy to pick up your Taco Bell order, someone will gladly deliver it to you for $1. 'Merica! Take a look at the video for complete details . . . and can you spot the girl who became Internet famous when she took her senior portraits at Taco Bell?