"Expensive Blond" Hair Is Trending

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Hot off the heels of liquid hair came the "expensive brunette" hair-color trend. If you're a blond, you may have briefly felt left out, but not any longer: "expensive blond" is here to help you get in on the action. Similar to the expensive brunette shade, this color is all about adding dimension and shine to your hair, making it look the healthiest possible.

Whether you already have blond hair or are thinking of going lighter, you're probably aware that there are many different shades to choose from, with platinum and dirty blond being two of the most popular choices. This hair-color trend is a stunning, sun-kissed hue with lots of soft contrast mixed in.

Ahead, we tapped a couple of hairstylists to share everything you need to know about the look.

What Is Expensive-Blond Hair?

"Unlike the usual icy shades, expensive blond is leaning toward a warmer and deeper tone," Sharon Dorram, master colorist at Sharon Dorram Color at Sally Hershberger, tells PS. "This trend is all about taking the everyday blond we've seen and kicking it up a notch with strategically placed highlights and lowlights."

To get the expensive-blond look, you're going to want to book an appointment at the salon. "You won't be able to achieve it from allover color box dye at home," says Hitomi Ikeda, the master colorist at Rob Peetoom Salon Williamsburg. Thanks to its multidimensional tones, this shade looks great on all skin tones. "We can find the perfect tone, but it will be personalized and different for everyone," she says. The custom shade you get when you see a professional is what gives your hair a "luxury finish."

Arrive at the hair salon with reference photos in hand and "always discuss with your colorist how light you want to go," says Ikeda. Also keep in mind the maintenance that going lighter entails. "Instead of asking for an allover color or balayage, start with a warmer base shade like honey blond or golden blond," says Dorram. Then, for added dimension, she says to add baby-blond highlights to frame the face. This will give the hair contrast without making it look streaky or overdone. "Unlike a typical balayage, expensive blond doesn't have high contrast, but rather a much softer, more luxurious blend of shades," Dorram says.

Ready for your makeover? Get inspiration for the expensive-blond hair color trend ahead.

Expensive-Blond Bob

The hair color works on any hair length but there's something about a trendy bob that highlights the super shiny element of the expensive blond trend. The shine is a key element of the expensive-blond hair trend.

Expensive Blond Locs

When we say the expensive blond looks good on every hairstyle, we mean it. Take a moment to look at these gorgeous goddess locs that have been dyed the buttery blond hue.

Curly Expensive-Blond Hairstyle

The expensive-blond color will look good on all hair types, including curly and coily.

Expensive-Blond Hair Color on Mid-Length Hair

When done properly, the expensive blond hair-color trend can make your hair look super healthy. Don't believe us? Just look how fully and shiny this mid-length style is.

Short Waves With Expensive Blond Color

The expensive blond hair-color trend is perfect for year-round, and if you prefer shorter hairstyles like these waves, the hue will pop even more.

Expensive-Blond Hair With Shadow Roots

If you don't want to go super light, you can opt for a slightly deeper, dirty blond base. When you're at the salon, ask for shadow roots.

— Additional reporting by Ariel Baker


Jessica Harrington is the senior beauty editor at PS, where she writes about hair, makeup, skin care, piercings, tattoos, and more. As a New York City-based writer and editor with a degree in journalism and over eight years of industry experience, she loves to interview industry experts, keep up with the latest trends, and test new products.


Ariel Baker is the associate editor for PS Beauty. Her areas of expertise include celebrity news, beauty trends, and product reviews. She has additional bylines with Essence and Forbes Vetted.


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