Gucci's New Instagram Project Is Worthy of a Double-Tap
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On any given morning, we're surrounded by fellow commuters, nose-deep in our phones, scrolling intently through our Instagram feeds. And as our need for the feed continues to grow, fashion brands are responding, finding creative new ways to harness the photo-sharing app, like the new #GucciGram initiative. After the release of two new prints, Gucci Blooms and Gucci Caleido, the fashion house has teamed up with artists and creative folks from across the Internet to share their own personal visions including the brand's motifs.
The Instagrammers, ranging from the well-established to up-and-coming, used any number of mediums to design their own unique and oftentimes thought-provoking pieces. Read on for a look at the artists' creations, and then head over to the #GucciGram hub to learn even more!