The 23 Best Purple Shampoos For Toning Blond Hair

Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission.

  • Those with blond hair should use a purple shampoo as part of their regular hair-care maintenance.
  • Purple shampoo keeps blond hair looking bright and helps eliminate brassiness.
  • There are many purple shampoos on the market — we rounded up the best.

If you dye your hair blond, you need a good purple shampoo in your shower kit — no exceptions. Blond hair often requires a lot of upkeep, and we're not just talking about salon touchups. After a few washes, it's common for icy- or cool-blond hair to start looking brassy or yellow thanks to harsh chemicals in the water, UV rays, and pollution. That's where purple toning shampoo comes in.

What Does Purple Shampoo Do?

As the name suggests, purple shampoo has a lavender or purple tint to it. The vibrant pigment in purple shampoo specifically cancels out yellow tones — it's like a color corrector, but for your hair.

How to Use Purple Shampoo

No matter what color you dye your hair, you should use a color-safe shampoo and conditioner in the shower. To incorporate a purple shampoo into your routine, simply swap one of the products we rounded up ahead for your regular shampoo. Some purple shampoos can be used daily, while others are designed to be used once a week or every few washes — so it's best to read the instructions. Using it in the shower can help lighten and brighten your hair long after you've left the salon.

From drugstore to professional-grade varieties, shop the best purple shampoos ahead.

Best Purple Shampoo For Gray Hair: Amika Bust Your Brass Cool Blonde Shampoo
sephora.com

Best Purple Shampoo For Gray Hair: Amika Bust Your Brass Cool Blonde Shampoo

The ultraviolet Amika Bust Your Brass Cool Blonde Shampoo ($20) delivers bright, shiny results. Ideal for cool-toned gray or silver and icy shades of blond, it's also nourishing, thanks to proteins, amino acids, minerals, and vitamins A, D, E, and B in the formula.

Best Purple Shampoo on Amazon: Fanola No Yellow Shampoo
amazon.com

Best Purple Shampoo on Amazon: Fanola No Yellow Shampoo

With more than 60K reviews and a rating of 4.7 out of 5 stars on Amazon, the Fanola No Yellow Shampoo ($15) is one of the best purple shampoos out there. It works fast — some reviews say in as little as five minutes — and is super potent. It's also great on gray hair.

Best Purple Shampoo at Walmart: Joico Color Balance Purple Shampoo
walmart.com

Best Purple Shampoo at Walmart: Joico Color Balance Purple Shampoo

Next time you're at Walmart, be sure to grab a bottle of the Joico Color Balance Purple Shampoo ($10). It's great for gray and blond hair colors and helps leave your hair shiny and bright.

Best Viral Purple Shampoo: Olaplex No. 4P Blonde Enhancer Toning Shampoo
ulta.com

Best Viral Purple Shampoo: Olaplex No. 4P Blonde Enhancer Toning Shampoo

The Olaplex No. 4P Blonde Enhancer Toning Shampoo ($28) works on blond, gray, and white hair to neutralize brassiness and restore the cool color you left the salon with. Like all Olaplex products, it's great for repairing damaged hair.

Best Purple Shampoo For Damaged Hair: Redken Color Extend Blondage Color Depositing Purple Shampoo
ulta.com

Best Purple Shampoo For Damaged Hair: Redken Color Extend Blondage Color Depositing Purple Shampoo

If you regularly bleach and dye your hair, it's probably a little damaged. The Redken Color Extend Blondage Color Depositing Purple Shampoo ($24) is great for that — its formula contains citric acid, which helps repair hair from the core.

Best Drugstore Purple Shampoo: L'Oréal Paris Ever Pure Blonde Shampoo
target.com

Best Drugstore Purple Shampoo: L'Oréal Paris Ever Pure Blonde Shampoo

If you have been slacking on using a purple shampoo (been there) and are developing some brassiness, call in the big shot. This L'Oréal Paris Ever Pure Blonde Shampoo ($7) will do its best to neutralize the dullness — STAT.

Best Purple Shampoo at Sephora: Moroccanoil Blonde Perfecting Purple Shampoo
sephora.com

Best Purple Shampoo at Sephora: Moroccanoil Blonde Perfecting Purple Shampoo

With more than 2,700 reviews, the Moroccanoil Blonde Perfecting Purple Shampoo ($26) is one of Sephora's bestselling choices. Customers love that it helps tone down their hair's brassiness while keeping it thick and full.

Best Purple Shampoo at Ulta: Paul Mitchell Platinum Blonde Shampoo
ulta.com

Best Purple Shampoo at Ulta: Paul Mitchell Platinum Blonde Shampoo

The violet-tinted Paul Mitchell Platinum Blonde Shampoo ($35) helps condition hair and intensifies shine. Natural blondes and those with color-treated hair can use it regularly to keep their hair looking bright.

Best Purple Shampoo For Silver Hair: Clairol Shimmer Lights Purple Shampoo For Blonde & Silver Hair
ulta.com

Best Purple Shampoo For Silver Hair: Clairol Shimmer Lights Purple Shampoo For Blonde & Silver Hair

Clairol Shimmer Lights Purple Shampoo For Blonde & Silver Hair ($10) refreshes faded highlights and brassy blond hair to make it look as good as new. It can be used on dyed blond, gray, or silver hair, as well as by brunettes with multitonal color.

Best Smelling Purple Shampoo: OGX Blonde Enhanced + Purple Toning Shampoo
target.com

Best Smelling Purple Shampoo: OGX Blonde Enhanced + Purple Toning Shampoo

We're calling it: the OGX Hydrate & Tone Reviving & Lavender Luminescent Platinum Shampoo ($9) will be the best nine bucks you've ever spent. It smells delicious (fig and iris: yes, please), and it's made with sun filters to protect your hair and keep things shiny.

Best Purple Shampoo For Sun Damage: Sun Bum Purple Blonde Shampoo
target.com

Best Purple Shampoo For Sun Damage: Sun Bum Purple Blonde Shampoo

The Sun Bum Purple Blonde Shampoo ($12) is a hairstylist favorite that tones your hair while preventing dryness and fading.

Best Vegan Purple Shampoo: R+Co Sunset Blvd Blonde Shampoo
amazon.com

Best Vegan Purple Shampoo: R+Co Sunset Blvd Blonde Shampoo

For a vegan purple shampoo option, try the R+Co Sunset Blvd Blonde Shampoo ($32). It uses natural mineral pigments to brighten blond hair and a rich and creamy coconut cleanser to remove impurities without seeping the hair of natural oils.

Best Hydrating Purple Shampoo: Kérastase Blond Absolu Anti-Brass Purple Shampoo
sephora.com

Best Hydrating Purple Shampoo: Kérastase Blond Absolu Anti-Brass Purple Shampoo

The Kérastase Blond Absolu Anti-Brass Purple Shampoo ($36) has hyaluronic acid, which softens and moisturizes your hair.

Best Hairstylist-Recommended Purple Shampoo: Kristen Ess The One Purple Shampoo
target.com

Best Hairstylist-Recommended Purple Shampoo: Kristen Ess The One Purple Shampoo

Celebrity hairstylist Kristen Ess isn't wrong — this shampoo is The One Purple Shampoo ($13). It will leave your hair with long-lasting shine and vibrancy.

Best Volumizing Purple Shampoo: Sachajuan Silver Shampoo
dermstore.com

Best Volumizing Purple Shampoo: Sachajuan Silver Shampoo

Free of parabens and phthalates, you can feel good about using this Sachajuan Silver Shampoo ($31). This triple-duty shampoo makes your locks lighter, softer, and more voluminous.

Best $5 Purple Shampoo: L'Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo
target.com

Best $5 Purple Shampoo: L'Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo

L'Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo ($5) is a top-rated drugstore formula. The purple shampoo corrects yellow and orange tones after just one use. Highlighted brunettes, blondes, and those with gray hair can all benefit from it.

Best Purple Shampoo For Frizz: Not Your Mother's Blonde Moment Treatment Shampoo
target.com

Best Purple Shampoo For Frizz: Not Your Mother's Blonde Moment Treatment Shampoo

Not Your Mother's Blonde Moment Treatment Shampoo ($8) is a clean, cruelty-free, paraben-free, and sulfate-free formula that neutralizes brassy color, enhances shine, and smoothes damaged hair.

Best Sustainable Purple Shampoo: Eva NYC Tone It Down Blonde Shampoo
target.com

Best Sustainable Purple Shampoo: Eva NYC Tone It Down Blonde Shampoo

Eva NYC Tone It Down Blonde Shampoo ($15) restores strength to both natural and color-treated blond hair. It's infused with argan oil and shea butter, as well as violet pigments to keep hair bright and healthy-looking.

Best Value-Size Purple Shampoo: ColorProof SignatureBlonde Violet Shampoo
amazon.com

Best Value-Size Purple Shampoo: ColorProof SignatureBlonde Violet Shampoo

The ColorProof SignatureBlonde Violet Shampoo ($35) gives you a gentle cleanse while brightening and canceling out yellow tones in your hair. The color-safe formula is cruelty free and vegan.

Best Fast-Acting Purple Shampoo: John Frieda Violet Crush Purple Shampoo
target.com

Best Fast-Acting Purple Shampoo: John Frieda Violet Crush Purple Shampoo

The John Frieda Violet Crush Purple Shampoo ($12) contains crushed violet pigments to correct stubborn brassy tones in hair. You can see results after just one use.

Best Purple Shampoo For Shine: Pravana The Perfect Blonde Shampoo
ulta.com

Best Purple Shampoo For Shine: Pravana The Perfect Blonde Shampoo

Keep your hair healthy and the color you love with this Pravana The Perfect Blonde Shampoo ($20). Made with added keratin, wheat, and silk amino acids, it'll give you a hair pick-me-up.