Muslim Model Halima Aden Stars in Fenty Beauty Campaign
Our hearts nearly stopped when Rihanna announced she'd be launching her own makeup collection, Fenty Beauty. We are now days away from the big reveal, and the superstar dropped her official campaign. "Spilling starts today! Who's coming to the tea poortyyy?!" she wrote on Twitter Sept. 1 after a fan asked her to give more info on Fenty Beauty.
Hours later, she debuted a video featuring a diverse cast of models like Paloma Elsesser, Duckie Thot, and Rihanna herself. It also notably featured Halima Aden, the Muslim model who famously walked in Kanye West's Yeezy runway show in a hijab and took Milan Fashion week by storm. "I want to thank the Queen herself [Rihanna] and [casting director] Samuel Ellis for the opportunity of a lifetime!" Halima wrote on Instagram, using the hashtag #historyinthemaking.
Aside from being downright fierce, the video also gave us flashes of what to expect from the highly anticipated products. It's all pretty minimalist with a big focus on lip glosses — you even see a model applying a nude-colored one on camera — as well as glistening highlighter and, best of all, gold glitter eye shadow.
After the campaign reveal, Leomie Anderson, one of the models in the video, called Fenty "the beauty brand for girls who know who the f*ck they are and aren't afraid to show it." We don't expect anything less.
The collection will be start shipping globally starting Sept. 8 at 12 a.m. PT on fentybeauty.com and will also be available at Sephora. On Sept. 2, Rihanna debuted the first photo of one of her products. Called the Killawatt Highlight Duo, there are two rose gold shades: Ginger Binge and Moscow Mule. Over on the @fentybeauty Instagram there was another reveal: Trophy Wife, what looks like a metallic gold eye shadow. They're all embossed with the letters "FB." Check them out, ahead, and stay tuned for more!