After the success of Rihanna's collaboration with MAC Cosmetics and her range of fragrances, it would only make sense that the star would launch her own makeup line. After months of speculation, WWD is confirming that, yes, Fenty Beauty is coming. The hotly anticipated collection will hit Sephora shelves in Fall 2017.
Kendo, a subdivision of LVMH (the conglomerate that owns Sephora), will be working with Rihanna to create the range of products. Based on this information, we can almost guarantee that the brand will be ultra successful: Kendo produced Kat Von D and Marc Jacobs Beauty.
"Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience," declared David Suliteanu, chief executive officer of Kendo. "We are aiming for the stars."
Unfortunately, there is no information about the kinds of cosmetics that will be available from Fenty Beauty. We're hoping that the "beauty rocket ship" remark is a subtle reference of some kind. Perhaps "diamonds in the sky"-inspired highlighter is in the works. Or maybe she'll produce a line of rainbow lipsticks — she seems to be so fond of wearing technicolor hues.
Stay tuned! We'll be sure to report more information about Fenty Beauty as it becomes available.