I've Always Hated Foundation, but This Tarte Formula Turned Me

POPSUGAR Photography | Alessia Santoro
POPSUGAR Photography | Alessia Santoro

I've never been a huge makeup wearer, but ironically, I'm a huge fan of makeup. I watch YouTuber after YouTuber apply a full face of makeup, only to skip over the stage where they apply arguably one of the most important parts: their base. Since I can remember, as long as I've worn makeup, I've never used foundation. I'm very sensitive about what I can feel on my skin, and for me, that means concealer, powder, and mascara is about as much as I can handle.

However, after using the Tarte Shape Tape concealer on and off for a few months (and loving it), I can't say I wasn't intrigued when I saw our POPSUGAR Beauty Director Lauren Levinson praising the formula of its new foundation companion, Shape Tape Hydrating Foundation ($39). I had a reason: over the last few months, whether I was using Shape Tape or Nars Soft Matte Complete Concealer, I found myself coating most of my face with concealer, trying to hide my dark circles, blemishes, and dry Winter skin.

Since I know enough about makeup to realize that I was using a ridiculous amount of concealer, I decided to try Tarte's new foundation in its hydrating formula (my skin is dry as f*ck), and after all these years of denying this step in my makeup routine, I'm here to admit to you all and myself that I've been an absolute idiot.

Foundation is the sh*t.

Upon the first application of the foundation in the shade Medium Sand, I quickly realized that I could make my entire face look uniform with a few swipes of my It Cosmetics foundation brush. Rather than slathering my face in concealer, I could use this lightweight formula to coat my entire face in a uniform shade and appear as though my skin tone was fully even. It was like freakin' magic (cue every other makeup wearer's eye roll at this very basic discovery).

Although I've hated using foundation for my entire makeup-wearing life, all it took was a few swipes of Shape Tape's large doe-foot applicator to realize just how silly I've been all these years.

Day 1

Day 1

On the first day, I woke up a few minutes early because I assumed it would take me approximately 10 years to apply a full face of foundation. I was wrong, and for the first time in months, I got to the train platform well before the actual train. Foundation is so easy! Definitely easier than most concealers I've used, as it's creamier.

I didn't expect many people to notice I was wearing more makeup than usual (especially since as of the last month I've been going hard on highlighter and brow gel, already upping my usual makeup game), but two people told me they liked my makeup. Admittedly, one person said that my lashes looked unreal (thank you, Lancome Monsieur Big), but the other person 100 percent was referring to my overall face, which DID look so much more put-together and even than usual.

Side note: I did definitely feel like I was wearing more makeup within the first 10 minutes of applying my face, but after the approximately one sh*t ton of setting spray I used dried on my face, by the time I was sitting on my morning train, I felt no different than usual.

Day 2

Day 2

On the second day, I was feeling much more confident in my application of the foundation following my Nars concealer. I used a Beautyblender initially, then buffed in the leftover foundation using an It Cosmetics brush, and winked at myself in the mirror. I applied my face from there as usual — a bit more concealer to cover my genetic (thanks, Dad) under-eye circles, bronzer powder, highlighter, brow gel, and mascara. I sprayed a million pounds of L'Oréal setting spray onto my face and went on my way.

On this day, I felt even more amazing. My boyfriend — who literally notices nothing — told me I looked particularly gorgeous . . . 10 hours after I'd initially applied my makeup.

Day 3

Day 3

On the left, check me wearing nothing but concealer (I forgot to take the photo before, whoops), and on the right, wearing just concealer and a thin layer of Shape Tape foundation.

Feeling fabulous, I already considered this foundation a part of my morning routine come day three, which was a Friday. I was pumped for the weekend, feeling myself, and an unstoppable force when it came to confidence.

By this day I had figured out that I definitely preferred applying the foundation with a dense foundation brush as opposed to a Beautyblender, which I usually use for concealer. I was able to apply a thin layer to my face and really buff it out so I couldn't feel any — what I consider — "excess" makeup on my face (I'm so weird about texture, I annoy myself).

Most importantly, I still loved how my makeup looked by the end of the day. Previously, most of my powder makeup would be worn off by the time I washed my face at night, but Shape Tape stayed put for hours and hours.

Final Thoughts

Final Thoughts

Here I can be seen running to the train on day three, eyes tearing from the freezing cold, because after two days of waking up a little earlier to accommodate my new makeup routine, I went back to my old ways of waking up approximately 16 minutes before having to leave my apartment.

I freakin' love Shape Tape foundation. Sure, I haven't given much else (aside from a BB cream here and there) a true chance when it comes to covering my entire face in makeup, but I've also never wanted to before now. As a skincare junkie who loves anything hydrating and smoothing, hearing Lauren describe this foundation as "dewy and glowy," "cooling," "nourishing," "buttery," and "soothing" had me completely sold.

I don't know where my foundation journey will go from here, but I do know that I've found a new permanent fixture in my current makeup routine with Shape Tape.