Everyone who has been sheltering in place for the last six months can probably agree that their beauty priorities are changing, like, a lot. In fact, according to Pinterest, there's been a significant decrease in searches for skin-care products that specifically address things like acne or wrinkles. In other words, many of these skin concerns people once prioritized are fading out of focus. In favor of an au naturel approach, they're willing to flaunt their skin as it is — breakouts, freckles, and tiny smile lines included.
Think of this new trend as an even more minimal version of no-makeup makeup. It puts your skin first while encouraging you to stop covering up what others would convince you to hide or camouflage. It's effortless beauty at its best. Ahead, see the au naturel products that will help you master the trend.