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Samantha Sasso

Senior Editor, Branded Content

Samantha Sasso is an editor of branded content for Vox Media, and covers the latest trends in beauty, fashion, and entertainment. Beyond POPSUGAR, her work has appeared in The Cut, NowThis, and Refinery29, among others. When she’s not exploring the new launches at Sephora, she can be found at her local thrift store, the baking aisle of the supermarket, or in a group chat asking everyone if they’ve a Shiv or a Kendall.

Latest Posts by Samantha

Ourside Founder Keta Burke Williams Original Interview

How Ourside Founder Keta Burke-Williams Made Her Daydream Reality

by Samantha Sasso

advertiser content from BOTOX® Cosmetic

Best Last Minute Beauty Gift Sets at Nordstrom

These Under-$100 Beauty Gift Sets Were Practically Made For Last-Minute Shoppers

by Samantha Sasso

advertiser content from Nordstrom

2026 Monthly Photo Challenge For the New Year

Make Your 2026 Memories Tangible With This 12-Month Photo Challenge

by Samantha Sasso

advertiser content from Instax™

Tower 28 Swipe All-Over Hydrating Serum Concealer Review

My Go-To Glowy Routine Would Be Nothing Without This Concealer

by Samantha Sasso

paid content for Sephora

Floral Designer Lesley Admana on Her Spring Style

Lesley Admana Is in Full Bloom

by Samantha Sasso

advertiser content from Macy's

Best Spring Closet Staples From Nordstrom 2025

Transitioning Your Closet For Spring? These Under-$150 Pieces at Nordstrom Are Perfect For a Refresh

by Samantha Sasso

advertiser content from Nordstrom

Friskies Launches a New Board Game For Cat Lovers

Product Reviews

Attention Cat Lovers: There's a New Board Game Inspired By Your Favorite Thing (Your Cat)

by Samantha Sasso

advertiser content from Friskies

Editors Review the Hourglass Vanish Airbrush Concealer

Why This Full-Coverage Concealer Is the Most Valuable Product in Our Routines

by Samantha Sasso

paid content for Sephora

Restock Your Bra and Underwear Collection with Maidenform

It’s Time to Finally Restock Your Bra and Underwear Collection

by Samantha Sasso

advertiser content from Maidenform

Nordstrom Best Body Care Products For Everything Shower

How to Take the Best "Everything Shower" of Your Life

by Samantha Sasso

advertiser content from Nordstrom

Best Dark Makeup Products For Fall at Nordstrom

The Best Beauty Products to Darken Your Everyday Look For Fall

by Samantha Sasso

advertiser content from Nordstrom

Bolden Co-Founders Say Skin Care Isn’t a Luxury — It’s a Need

by Samantha Sasso

advertiser content from Walmart

We Interviewed the Cofounders of Rucker Roots Hair Care

How These Sisters Turned Their DIY Traditions Into a Natural Hair-Care Brand

by Samantha Sasso

advertiser content from Walmart

Summer Makeup Trends to Shop From Ulta Beauty

These 3 Makeup Trends Are the Secret to an Effortless Glow This Summer

by Samantha Sasso

advertiser content from Ulta Beauty

Best New Running Shoes For Summer From Nike

3 New Sneakers Every Kind of Runner (or Walker) Will Want For Summer

by Samantha Sasso

advertiser content from Nike

Challengers Hair and Makeup Secrets

Blisters, Bobs, and Lots of Sweat: How the "Challengers" Cast Got So Hot

by Samantha Sasso 4/29/24

Best New Skin Care at Sephora For Spring 2024

8 Fast-Acting Products That Will Prepare Your Skin For Spring

by Samantha Sasso

advertiser content from Sephora

Best Under $25 Fashion Gift Ideas at Target

Gifts For Women

12 Under-$25 Gift Ideas For the Friend Who Can’t Resist Cute Accessories

by Samantha Sasso

advertiser content from Target

Saltburn Movie Y2K Hair and Makeup Secrets

"Saltburn" Is the Y2K Movie We Never Saw Coming

by Samantha Sasso 11/25/23

Self Care Activities For the Holiday Season

How to Make Room For Comforting Self-Care Moments During the Holidays

by Samantha Sasso

advertiser content from Canada Dry

Clinique Holiday Gift Guide For Maximalist

Gifts For Women

13 Bold Gift Ideas That Aim to Please the Most Unique Maximalist

by Samantha Sasso

advertiser content from Clinique

How to Host the Holidays While Keeping Your Chill

Hosting the Next Big Holiday? Here’s How to Keep Your Chill in the Chaos

by Samantha Sasso

advertiser content from Canada Dry

Which Disney Princess Matches Your Self-Care Vibes?

How to Unwind Like a Disney Princess

by Samantha Sasso

advertiser content from Ravensburger

How to Protect Your Hair From Hard Water Damage

Everything You Need to Know About Protecting Your Hair From Water Damage

by Samantha Sasso

advertiser content from L'Oréal Professionnel