Hailey Bieber Gets Real About Tattoos, Clean Beauty, and That Pinky Finger Fiasco
The last time I met Hailey Bieber was the week of her courthouse civil ceremony. Unbeknownst to me, she was all-caps-but-low-key GETTING MARRIED to Justin Bieber, and for the next 16 months I was left wondering if her glowing skin that day was a bizarre biological phenomenon or the result of what experts have long touted as "newlywed bliss." Fast forward to now, and I can confirm: it's not the regular $300 microcurrent facials (although she told POPSUGAR those are "really relaxing"), nor her stage in marriage.
Rather, in talking to the supermodel and BareMinerals clean beauty ambassador, I quickly learned that it's more of an all-encompassing approach to self-care — an inside-out metamorphosis, if you will — that drives her . . . which, in turn, manifests in really, really great skin. (And OK sure, her go-to Skinlongevity Vital Power Infusion doesn't hurt.)
"For me, it goes beyond just what you're putting on your face," said Bieber. "It's what you're putting in your body: what kind of foods work for you, what doesn't. Everything that you put on the inside reflects on the outside — I really believe that. It's the all-around lifestyle of trying to be as clean and anti-inflammatory as possible and just taking care of yourself."
Ahead, Bieber is giving new meaning to coming clean — from how she's interacting on social media to the beauty products she uses to her hopes for the future (hint: it involves tattoos and kids).
On Being More Authentic and Open on Social Media
At the start of 2020, Bieber kicked off the new year with a pledge many young celebrities would be too afraid to do: be more open online about real, everyday struggles. The driving force behind that is simple:
"I'm more so trying to open the conversation around insecurities — how can we help young people learn their feelings and learn what they're going through and learn how to navigate that?"
"A big part of it — and something that I'm working on and focusing on — is just the way young people treat each other online," said Bieber. "As if it's not bad enough that kids in school and in life bully each other and are mean to each other, the internet has given young people and even adults more of a platform to be able to hide behind something and to do it even more aggressively. I want to open up the conversation to try to find common ground with people and to say, 'Listen, you may be treating somebody this way because of a certain way you feel inside, and why don't we just talk about it? Why don't we try to find the common ground? You might feel insecure, but guess what? So do I.' I'm more so trying to open the conversation around insecurities — how can we help young people learn their feelings and learn what they're going through and learn how to navigate that?"
Hailey Bieber's Unfiltered Opinion on That "Pinky Finger" Drama
Speaking of being open (and frankly, bullying), her husband Justin Bieber's docuseries Changes gave a peek into the past few years of the singer's journey, peeling back the curtain on aspects of the couple's lives — all of which, naturally, opens you up to public scrutiny. Perhaps the most peculiar example of that was the spike in interest over Hailey Bieber's pinky finger across social media. She took to Instagram to explain the crooked nature was because of genetic condition, but took down the post shortly thereafter.
"I couldn't believe were even talking about it," she laughed. "I was actually just trying to be funny [with the post]. Like a, if people were so curious about why that is, here's why. I think people took it wrong. They thought I was being dead serious. Like, 'Poor me. I deal with this condition in my finger.' I was actually making fun of myself. You know, I was trying to just poke fun at it and make it into a light situation. There are so many more important things happening in the world. I just think people took it the wrong way, which is why I actually ended up deleting it because I was trying to just be silly."
On Self-Care — and How Clean Beauty Plays Into It
Being immersed in the day-to-day of modeling and beauty campaigns can sound exciting, but it can take a toll on your mental health — and skin. Since teaming up with BareMinerals (which is celebrating its 25th year on the market), Bieber says she's learned the importance of keeping it simple.
"I keep things superminimal in terms of treatments, but I'm all about at-home treatment stuff," she said. "I love to be home and sit in a bath and do a mask and put oils all over body and pretend like I'm at a spa. Honestly, I think what you do at home matters more. I try to be conscious about using clean ingredients, which is why I love the Pureness skincare line from Bare and everything they do."
Hailey Bieber's Most Meaningful Tiny Tattoo (Present and Future) in Her Collection
Between the diamond on her neck, the letter "B" on her finger, and the intricate fine line designs on both her hands, Bieber has racked up an impressive constellation of tiny tattoos to her collection this year. But everybody remembers their first.
"I have my parents' wedding date tattooed on me," she said. "That was the first tattoo I ever got, and I would say probably in terms of being meaningful, that would be the most meaningful one that I have."
Still, Bieber admits there's much more ahead when it comes to body art: "There are so many more [tattoos] I know I want to do in life," she said. "Right now, I'm saving space to get something that has to do with my kids in the future."
The Products Hailey Bieber Swears Gives Her That Glow
So you know she has great skin (wait, have I told you that yet?), but a big part of that is her choice in products. For starters, Bieber says she only wears makeup while on set. "The Hydrating Foundation Stick ($32) is a good one, because sometimes when I'm working, they'll do a crazy face of makeup, and I'll have to run to dinner or something after, and I just don't want to show up with that much makeup on," she said. "I'll usually take everything off and use the stick to cover up any areas where I think I need it."
"I'm all about that quick, 10-minute makeup routine before leaving the house. And so, yeah, I don't really want to wear makeup when I'm not working. Keep it natural — that's kind of my thing."
Her model-off-duty approach to makeup? Skip it completely. "I never want to lie to people and say I'm that girl sitting in the mirror doing a full face of glam," she said. "I admire those people, but you have to be really passionate about doing your own makeup, and I'm more passionate about taking care of my skin and using things that are healthy for my skin. I'm all about that quick, 10-minute makeup routine before leaving the house. And so, yeah, I don't really want to wear makeup when I'm not working. Keep it natural — that's kind of my thing."
Hailey Bieber's Secret Beauty Indulgence
Everyone has that one weird thing you do in the comfort of your bathroom when nobody is home or the door is locked. For Bieber? "I'm all about magnifying mirrors," she said. "They can be really dangerous, because then I just want to pick at everything even when there's nothing there." (Just to reiterate, people, there is nothing there.)