It's Finally Arrived: Today's the Day to Shop Kourt K, the New Kylie Lip Kit Color

After Kylie Jenner named lip kits in honor of her sister Khloé Kardashian and her maternal grandmother (pale pink Koko K and the red Mary Jo K, respectively), we knew there would be more family-inspired shades in the works. Several days after unveiling a new dark plum hue for Spring, Kylie announced the name of the moody color: Kourt K.

We're honestly a little surprised that Kourtney's lip shade is so dark — it feels like a better fit for Khloé, who seems to be the most adventurous beauty girl of the Kardashian-Jenner clan. But above all, this announcement leaves us with questions: will all the sisters get their own lip kit color? What about Kris? Will Caitlyn get one or is she sticking with her MAC Cosmetics collaboration? Most importantly, is there a hidden meaning behind the release order? Only Kylie knows.

But we do know when Kourt K officially goes on sale for all the LipKit fans out there. The product launches today, Friday March 25, at 6 p.m. Eastern / 3 p.m. Pacific on KylieCosmetics.com. Get ready!