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We always wanted to be involved with current events and help raise money for things that people care about in the moment, so we're looking to everyone in the Lipslut community for ideas. What we've been doing is illustrated by listening to our customers, seeing what they want, seeing their suggestions, and trying to build that for them. That's how the F*ck Hollywood ($20) and Notorious R.B.G. ($20) came to be, by trying to make things that reflect what they're passionate about.
That's been one of the most rewarding things for me, seeing the community grow on Facebook and support itself and support each other. We're making an actual impact on the things that they care about because that's what I'm setting out to build. And also in there, people are always throwing out new ideas for products.