Sephora launched its "Project Care" program in which it donated select beauty products to over 65,000 frontline healthcare workers and those dealing with domestic violence at home. Employees working in the brand's stores, distribution centers, and corporate offices across the US have nominated 500 individuals on the frontline to receive the packages, while Sephora will donate 15,000 Play! beauty boxes to 150 women's shelters across the country.
Additionally, Sephora is designing face masks that will retail for $10 each, and 50 percent of the proceeds from each mask sold will be donated to the Stronger Together Fund through Tides. All masks will be available in-store beginning June 1, and each Sephora employee will receive two of them for safety purposes.