Whether you're looking to boost color, definition, or a bit of both on your brows, there are so many products out there that getting to the add-to-cart stage can be daunting in itself. Are you seeking a pencil or pen to create fine, hair-like lines, or perhaps a powder for a subtle, all-over wash of color? Or what about a gel to add texture (and possibly a tint) or a creamy pomade to add a bold hue alongside a more-defined shape?
Now, we can't make that final choice for you . . . but we can see what other people are loving and lead the way. We combed through dozens of brow products at Sephora and picked the ones with the most reviews and loves from other shoppers, all of which have an average rating of four or more stars, too. And (quite possibly) best of all: we made sure every single one costs under $25. Check them out ahead.
With more than 8,400 five-star reviews, this creamy Anastasia Beverly Hills Dipbrow Pomade ($21) is definitely a standout brow product. Not only will this add color and definition where you need it, but it also lasts on oily skin and in humid climates.
Sure, this Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel ($14-$38) adds tiny, colored microfibers to tint hair and skin, but it also boosts volume in thin brows at the same time. (Oh, and it's earned more than 196,000 loves from other Sephora shoppers for this hard work already.)
This top-rated It Cosmetics Brow Power Universal Eyebrow Pencil ($12-$24) is unique because it can match a wide range of hair tones from gray to black depending on the amount of pressure used when applying it. And while there's currently one universal taupe shade, three others — blond, auburn, and brunette — are coming soon.
This Sephora Collection Eyebrow Editor ($19) kit packs everything you need to shape and define brows in one little package. There's a two-tipped brush to apply the included brow powder and wax for color and definition, plus tweezers and a mirror to make sure you get the shape right, too.
This Velour Lashes Fluff'N Brow Pencil — 3-in-1 Brow Pencil and Balm ($25) has both pencil and brow balm ends, whether you want a feathered effect, something more defined, or a combination of the two. Plus, the formula has shea butter and avocado oil to treat skin and hair right — and 98 percent of Sephora shoppers who tried it would recommend it to you, too.
While its name may imply otherwise, this popular, colorless Anastasia Beverly Hills Brow Primer ($21) works best to lock brows into place after you apply tints.
This clear Benefit Cosmetics 24-HR Brow Setter Shaping and Setting Gel ($14-$24) earns praise from other Sephora shoppers for how well it sculpts brows, especially if yours have a mind of their own. (PS: it can do the same work on your flyaways and baby hairs, too.)
While this top-rated KVD Vegan Beauty Super Pomade Vegan Eyeliner, Shadow and Brow Pigment ($20) comes in traditional colors, there are also bright hues that can match brows to whatever hair shade your day-to-day — or Halloween costume — calls for. And not only does it slick down brows, but it also doubles as a waterproof liner or shadow, depending on the brush you grab.
This triangular-tipped Laura Mercier Eyebrow Pencil ($25) earns especially high marks for its cool undertones, whether it's matching ashy-blond or mushroom-brown hair colors.
The top-rated Milk Makeup Kush Fiber Eyebrow Gel ($20) — and its clear alternative — packs conditioning, hemp-derived cannabis-seed oil for work shaping and defining brows. This one adds in hollow, tinted fibers to sweep a layer of color on top of hairs and adds the fullness sparse brows are lacking.
The special thing about this top-rated Anastasia Beverly Hills Brow Powder Duo ($23) is that each compact includes two shades so you can truly customize your color for a natural effect with lightweight, smudge-proof powders.
This popular Benefit Cosmetics Browvo! Conditioning Primer Nutrient Rich Eyebrow Primer ($14) packs in keratin and soy proteins to nourish and condition brows whether it's worn solo or added before other products that add color.
This top-rated Kaja Brow Blowout Fiber Gel Brow Definer ($16) is a solid choice if you want to make your existing brows live up to their full, feathery potential. (Plus, it's a vegan formula with vitamin E and plant extracts so hair itself gets a treat, too.)
While pencils and gels are often used to shape brows, this new Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen ($22) boasts a fine-pen point so you can draw tiny, hairlike lines with more precision than a softer pencil end makes possible.
This Make Up For Ever Aqua Brow ($23) earns top marks for holding up in the ocean or pools as the highly pigmented gel locks color into hair and virtually lengthens them at the same time.
Sure, this waterproof Benefit Cosmetics Precisely, My Brow Pencil Ultra Fine Shape and Define ($14-$24) has earned a 4.6-star average rating for its fine work from other Sephora shoppers, but we love it most for the fact that all 12 colors come in full and mini sizes.
Try out this top-rated KVD Vegan Beauty Brow Struck Dimension Powder ($8, originally $21) to add a semimetallic sheen to your brow color. It happens to conveniently also be a two-in-one primer and powder formula, so all you need to do is sweep it on and know the shade will last.
The Anastasia Beverly Hills Brow Wiz ($23) has an ultrafine point to mimic your actual brow hairs and a wide range of colors including blond, auburn, and red. There are more than 15,000 reviews from other Sephora shoppers for this product, or you can pick it up in this Anastasia Beverly Hills Better Together Brow Kit ($24) that adds in a clear brow gel for just $1 more.
Like other pomades, the top-rated Tarte Frameworker Brow Pomade ($17) defines and fills in brows, but this one also packs in nurturing ingredients to condition hair and skin at the same time. Of course, the standout ingredient is the brand's Amazonian clay to lock color in place and to reduce any oil around the hair follicles that can lead to oily skin.
This clean Milk Makeup Gel Brow ($18) boasts a matte formula and has earned top marks from other Sephora shoppers for how long it lasts, how natural its gel-pencil formula looks on skin, and how easy it is to master, even for beginners.
This Sephora Collection Retractable Brow Pencil — Waterproof ($12) earns top marks for being neither too waxy nor too creamy, so it's possible to shape and fill in sparse spots while brows stay looking natural and smudge-free, too.
This top-rated Wander Beauty Frame Your Face Precise Brow Gel ($22) has a long, cone-shaped tip, making it perfect for grooming and sculpting unruly hairs while also moisturizing them with panthenol.
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