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Slide 24 of 87

2022: Marsai Martin

Seemingly out of the blue in January, Martin subtly hinted about a forthcoming namesake brand called Mari by Marsai by posting about it on Instagram. By February, she launched a range of press-on nails that feature both on-trend nail-art designs and single color (but immensely flattering) options. Each one costs $20 to $22, with fitting names like CEO, Sai, Sips Tea, Quiet on Set, Rich as Cream, and Ms. Minimalist — and you can shop the entire line ahead.

Image Source: Getty / Emma McIntyre