6 Winter Makeup Trends That Are Heating Up Now
When the temperature starts to drop, you can guarantee two things will happen: our lipstick shades get darker, and our skin-care formulas get richer to accommodate for the drier climate. Aside from that, it's always a gamble as to what beauty trends will come out on top. Much of the season is dominated by the holidays — it influences our nail art, our hair accessories, and our makeup choices – but after the holidays are all said and done, a select few trends stick around to carry us through the duration of the season.
Whenever we want to get the scoop on the season's upcoming trends, we turn to the experts, which is exactly what we did to find out what lies ahead in the makeup world for the winter of 2022. "The holidays are officially here, and the makeup trends coming up this season will be bold but also be able to withstand the rest of time," professional makeup artist Jaleesa Jaikaran tells POPSUGAR.
This winter you can expect lots of glitter, graphic eyeliner, and hydrated skin, but that's only the beginning. Keep reading for more on the top winter makeup trends of the year, according to the pros.
— Additional reporting by Ariel Baker
"Tomato Girl" Makeup
Blame it on the fact that the color red is everywhere in beauty right now: "tomato girl" makeup is rising on TikTok and projected to maintain its appeal through winter, according to Drita Paljevic, head makeup artist at Kevyn Aucoin Beauty. The trend is defined by a sun-kissed, reddish flushed a la Hailey Bieber. "The look features a simple, glowy base and has an emphasis on blush applied from the temple, cheeks, and across the nose," Parris MacDonald, vice president of marketing at Black Radiance, previously told POPSUGAR.
Shop the look: Tap a cream brush like the Kevyn Aucoin Color Stick in Blooming ($53) onto the apples of the cheeks, along the bridge of the nose, and on the center of the forehead and the chin, then blend with your fingertips. Then, add a dewy glow using a product like the 19/99 Beauty High Shine Gloss ($24) along the top of the cheekbones, on your cupid's bow, and down the center of your nose.
By now you probably know that the holidays are synonymous with glitter, and this year it'll be no different — only this time it comes with a nostalgic twist. This ranges from frosted eyeshadow to 3D gemstones. "Multidimensional eyes are trending for the holidays as people are experimenting more with textures, glitters, and colors," Jaikaran says. "Whether it's chunky glitter or bronzy, light-reflecting shimmers, this winter will find eye makeup looks that are all about lid embellishments."
Shop the look: Glitter eyeshadows are notoriously messy, but the Infinite Chrome Flakes ($26) from Danessa Myricks Beauty are anything but. The pigments work for face and body and will give you some next-level shine. If you prefer a traditional loose glitter, the Gxve Eye See in Sparkle ($24) glitter eyeshadows twinkle and shine no matter if you want a more subtle eye or a full-on disco ball on your eyelid.
If you prefer a more subtle eye enhancement, then the underliner trend with a pop of color will be for you. "The lower lash line has been getting some love this season," Jaikaran says. "Many are opting to go beyond the traditional liner look and instead are opting for a combination of colored shadows being buffed into the bottom-lash area of the eye."
Shop the look: If you struggle with getting color on your lower lashes to stay in place, opt for a colored eyeliner instead of a traditional eyeshadow. MAC Cosmetics's Colour Excess Gel Pencil Eye Liner ($23) comes in fun colors like yellow emerald and cobalt blue — plus they're also pigmented and long wearing. They're the perfect product to get you through those holiday photo sessions and dinners with your eye makeup still fully intact.
"A bold color on the lips will forever be a winter favorite that is here to stay, especially this season," Jaikaran says. If you're looking for a winter lip that will easily transition you into the holiday season, there are a few colors she has been seeing more frequently with her clients: "Blue-toned pinks and deep reds always bring about such a nostalgic moment. No matter who is wearing them, these colors in particular always look beautiful and so sultry."
Shop the look: For a perfect shade of red on any skin tone, we like Ctzn Cosmetics's Code Red Lipsticks ($28) or Maybelline's Super Stay Matte Ink Liquid Lipstick ($11). For your perfect pink, L'Oréal's Intense Volume Matte Lipstick ($14) feels high end without the accompanying price tag.
You've probably noticed that most people have taken a step back from the full-coverage look that was prevalent last winter, focusing on a subtle "glazed" look instead — and there's a reason for that. "Skin that looks hydrated — not glassy — will definitely be trending this winter," Jaikaran says. "This skin technique mimics healthy-looking skin and gives people the option to add extra coverage to only the places that need it, instead of putting on a full face and even more 'glossy' highlighting products on top of it."
That being said, regardless of how you like to do your base makeup, hydrated skin is really all about the preparation steps that you take before doing your base routine. Instead of using only a primer, when it comes to hydrated skin, opt for layering richer moisturizers and creams that can double as the first steps of your pre-makeup routine as well as skin care.
Shop the look: The Embryolisse Lait-Crème Concentré Daily Face and Body Cream ($29) is beloved for a reason: it acts as a face primer and moisturizer in one and deeply sinks into the skin to provide lasting moisture. Another of our favorites is the Tatcha Dewy Skin Cream ($72).
Treat this winter like the graphic-liner Olympics — because it basically will be. "Graphic liners will continue to trend throughout the winter season because of the sheer wow factor that they often create," Jaikaran says. When it comes to your winter liner, think: siren eyes, fishtail liners, or even a fun banana liner. No matter what you decide to go with, there is simply no wrong answer. "A precise liquid liner will always be a moment," Jaikaran says.
Shop the look: Not only do Stila's Stay All Day Dual-Ended Waterproof Liquid Eye Liners ($32) come in multiple colors, but they also feature dual-ended tips — one of which boasts an extra-fine point, which makes for extremely precise detail work. Another favorite? The Nyx Vivid Matte Liquid Liners ($9).