Skip Nav
Healthy Eating Tips
7 Worst Breakfasts For Weight Loss — Find Out Why Avocado Toast Is on the List
Healthy Recipes
15 Healthy, Protein-Packed Dishes That Will Make You Fall in Love With Ground Beef
Healthy Eating Tips
Why It's Important to Stop Drinking Shots of ACV

Selena Gomez For Puma

Selena Gomez Is the Newest Face of Puma

Officially a part of the fam @puma #pumapartner

A post shared by Selena Gomez (@selenagomez) on

One of our all-time favorite celebs has teamed up with one of our all-time favorite fitness brands for an exceptionally exciting new collaboration: Selena Gomez is the new face of Puma!

According to Vogue, it's a "long-term partnership" that will be an "ongoing series of projects, as [Selena] has been tasked to design product and help direct future campaigns." In her interview with Vogue, she said that sneakers have been changing her life, saying her entire shoe closet now primarily comprises sneakers (she packed 20 pairs for her shoot in New York). It totally makes sense that she (and her beau, The Weeknd) would be collaborating with Puma to create some superstylish streetwear and sneaks.

"Being part of the PUMA family is very exciting for me," said Selena Gomez in a press release. "PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It's amazing to see this influence on style and culture and I'm excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works."

Selena just shared this video that Puma subsequently tweeted, gushing about her excitement for the shoot (and talking about how she's going to be "semi kind of living" in New York). We can't wait to see what comes out of this collab — and we NEED that velvet top; cue the preorder!

Image Source: PUMA
Puma x Hello Kitty Collaboration
Selena Gomez Louis Vuitton Circle Bag
Selena Gomez's Striped T-Shirt at IHOP
Selena Gomez Blue Puma Leggings
Frankie Shaw Sneakers at the 2018 Golden Globes
Selena Gomez's White Puma Sneakers
Selena Gomez En Pointe Puma Collection Instagram Video
Selena Gomez Wearing Puma Sneakers and a Dress
Selena Gomez Coach Hoodie
Selena Gomez For En Pointe Puma Collection
From Our Partners
Latest Fitness
All the Latest From Ryan Reynolds