Skip Nav
Beginner Fitness Tips
4 Things You Need to Know Before You Run Outside
Intermediate Workouts
A Total-Body Workout With Just 6 Moves
Healthy Recipes
32 Vegan Lunches You Can Take to Work

Selena Gomez For Puma

Selena Gomez Is the Newest Face of Puma

Officially a part of the fam @puma #pumapartner

A post shared by Selena Gomez (@selenagomez) on

One of our all-time favorite celebs has teamed up with one of our all-time favorite fitness brands for an exceptionally exciting new collaboration: Selena Gomez is the new face of Puma!

According to Vogue, it's a "long-term partnership" that will be an "ongoing series of projects, as [Selena] has been tasked to design product and help direct future campaigns." In her interview with Vogue, she said that sneakers have been changing her life, saying her entire shoe closet now primarily comprises sneakers (she packed 20 pairs for her shoot in New York). It totally makes sense that she (and her beau, The Weeknd) would be collaborating with Puma to create some superstylish streetwear and sneaks.

"Being part of the PUMA family is very exciting for me," said Selena Gomez in a press release. "PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It's amazing to see this influence on style and culture and I'm excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works."

Selena just shared this video that Puma subsequently tweeted, gushing about her excitement for the shoot (and talking about how she's going to be "semi kind of living" in New York). We can't wait to see what comes out of this collab — and we NEED that velvet top; cue the preorder!

Image Source: PUMA
Rihanna Fenty x Puma Fall Collection
Alessandra Ambrosio's Best Workout Outfits
Selena Gomez GIFs About Halloween
Kristin Cavallari's Workout Routine
From Our Partners
Latest Fitness
All the Latest From Ryan Reynolds