Chip and Joanna Are Next-Level Adorable in Their First Target Commercial

The anticipation for Chip and Joanna Gaines's Target collection — the first of many under their new Hearth & Hand line — is building! While the more than 300 pieces of Hearth & Hand's seasonal home decor and giftables (most of which are under $30!) won't go on sale until Nov. 5, we've already poured over the lookbook. And now we can ogle Hearth & Hand's first commercial as well because Target gave POPSUGAR an early peek at the adorable upcoming TV spot, which features the Fixer Upper stars themselves!

"The spot opens with Chip and Joanna Gaines inviting viewers into the home, offering up entertaining inspiration and a look at the must-have collection just in time for the Thanksgiving season," Rick Gomez, Target's chief marketing officer, told us. And it sounds like there will be lots more of Chip and Joanna to come. Rick explains: "This Fall we introduced our 'More in Store' campaign, created to celebrate our new brands that guests can only find at Target. As our newest exclusive brand, we have a robust marketing program in place to introduce our guests to Hearth & Hand with Magnolia, and this broadcast spot is just the beginning." Check out the commercial for yourself above, and then look for it on your TV starting Sunday, Oct. 29.