"I've been told by — oh, I don't know — 900+ people that I'm always drawn to the purple object in the room. This is true (and I blame my Alma Mater for that), but the Tatcha the Dewy Skin Cream ($68) sparks joy in a way lavender throw pillows or the eggplant emoji just can't. The formula is packed with antioxidant-rich Japanese purple rice bran, skin-softening algae, and moisturizing amino acids — all of which are just a fancy way of saying it's really, really hydrating." — Kelsey Castañon, senior editor, Beauty
Tatcha Dewy Skin Cream ($68)