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Ouai
Beauty
Jan 12, 2024
I Tried Ouai's Detox Shampoo and Fell in Love
As someone whose scalp goes through the wringer during the wintertime, clarifying shampoos have always been on my radar.
Beauty
Dec 12, 2023
This At-Home Hair Gloss Delivers Glass-Like Shine
As someone who primarily relies on heat styling, I've noticed that my ends are getting a bit rougher than I'd love and the shine in my hair has been fading away, leaving me with a dull, lackluster finish.
Beauty
Oct 19, 2021
The Hidden Beauty Detail You Might Have Missed in the Season 3 Premiere of Succession
If you watched the season three premiere of HBO's Succession on Sunday, you probably missed the quick cameo from one of our favorite hair-care brands.
Pets
Mar 23, 2021
FYI: Ouai Makes the Best-Smelling Dog Shampoo That Also Leaves Fur Softer Than Ever
I'm no stranger to splurging on my pup.
Beauty
Aug 4, 2020
I Wish You Could Smell This Ouai x Byredo Dry Shampoo Through the Screen — It's That Good
What happens when the hottest hair-care line and an ultratrendy fragrance brand join forces?
Beauty
Apr 10, 2020
Celebrity Hairstylist Jen Atkin's Ouai Shampoos and Conditioners Got a Major Upgrade
In an attempt to stay positive, I'm looking at being in lockdown as an opportunity for those of us who need it to give our hair a much-needed break.
Beauty
Mar 5, 2020
I Curl My Hair Every Day, but This Air Dry Foam May Convince Me to Skip Styling For Good
I'll admit it — I'm not very adventurous when it comes to my hair.
Beauty
Feb 24, 2020
I Have Fine Hair, but Ouai's New Shampoo and Conditioner Gives Me Major Bounciness
As someone with fine hair, I have to work at giving it that freshly blown-out look.
Beauty
Oct 3, 2019
Ouai Just Dropped 2 New Body Products That Are Both Ridiculously Luxurious
Jen Atkin is officially leaning into body care.
Beauty
Dec 16, 2018
Thanks to This Body Oil, I Now Have a Post-Island-Vacation Glow
The Ouai Hair and Body Oil ($32) makes my skin look like I just summered on an island getaway.
Beauty
Nov 15, 2018
The Best Gift Sets Available at Nordstrom For People Who Are Serious About Beauty
Procuring a holiday gift set is an easy way to win gifting this season, especially when it comes to looking for a present for the beauty obsessed in your life.
Paid Content For Nordstrom
Beauty
Nov 6, 2018
Ouai Just Came Out With a New Fragrance, and You'll Love It as Much as the Hair Care
Jen Atkin has already given women across America better hair, but now she's out to make us smell better, too.
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Entertainment
Celebrity
Movies
TV
Music
Books
2024 Reading Challenge
Fashion
News
Celebrity Style
Street Style
Clothing & Accessories
Fashion Week
Shopping
Beauty
News
Skin Care
Makeup
Hair
Nails
Reviews
Shopping
Beauty Sustainability Challenge
The Beauty Reset
Wellness
Fitness
Nutrition & Food
For the W
Health
Sex & Relationships
Astrology
Shopping
Condition Center
Hype Check
Family
Parenting
Pregnancy
Babies
Toddlers
Back to Fuel
Baby Steps
Thanks For Coming
The Nightline
Must Have
My Must Haves
Vetted
Fashion
Beauty
Home
Tech
Parenting
Wellness
Fitness
Identity
Juntos
Crowned
Where I'm From
Out Loud