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Coining itself as the "Uber for Dates," Pure is all about immediacy, stating that it aims "to be all about exploring different dynamics with different people — sexual, emotional, psychological, and spiritual." The app is free initially, then you have to pay for continued use. This is basically how it works: you post a meeting request that lasts for one hour and, if somebody takes you up on your offer, you are able to then accept or decline, depending on whether you like what you see or not.

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