If anyone can dish about how to keep your social media game on point, it's Michelle Phan. The beauty vlogger reaches more than seven million followers on YouTube, is the author of a hugely popular book, founder of the video channel FAWN (For All Women Network), and owns a line of beauty products called EM Cosmetics. Naturally, she has thousands of fans who adore her on Instagram, Twitter, Facebook, Snapchat, and now Meerkat. During SXSW, she sat down with us to talk about her top dos and don'ts for social posting. Ready to memorize 'em?
The only rule that really matters though, she says, is to stay genuine and real. In a world where people try to show each other up with the best "look at how cool my life is" photos, that's simple but solid advice.