Airbnb, the widely popular home and room rental community, has a very awkward new logo. It's called Bélo, and it's supposed to be the universal symbol of belonging. We won't disagree that it's a beautiful idea — but let's be real: the company's new identity looks like a mashup of, um, human genitalia (here's a really NSFW post for those interested).
Did no one check the new Airbnb logo for inadvertent sexual connotations?! pic.twitter.com/3giKk71R8f
— Khoi Vinh (@khoi) July 16, 2014
The dark and twisted Internet recognized this rebranding disaster immediately and responded with some downright hilarious mashups. Read on for things that strikingly resemble Airbnb's new upside-down heart logo. Don't worry: we kept this post safe for, er, public eyes.
GUYS this is all just a #sext from @Airbnb to NYC. #sweettalkers
— courtney (@courteroy) July 16, 2014
Source: Airbnb Blog