Between the frigid weather and that nasty cold, dry lips can be a real problem around this time of year. Because your lips have a thinner layer of skin than the rest of your body, they lose moisture easily. Lip balm is definitely handy when it comes to alleviating chapped lips, but you also need to make sure to exfoliate regularly in order to maintain the perfect pout. Otherwise, flaky lips can not only lead to sloppy lipstick application but also lesser-known — and perhaps more serious — consequences. Click through to read four of them, and remember to break out the lip scrub tonight.