How e.l.f. Cosmetics Is Giving Back During Women's Month
For those living in cold locales, March is the month when you really start noticing how long winter is. (Seriously, another full week of mid-30s and below?!) Thankfully, no matter where you live, there is something big to look forward to this time of year: March is Women's History Month. Whether you pack your schedule with inspiring Netflix films or engaging Clubhouse chats and make it a goal to read one female-authored book a week, there are no limits to how you can participate and celebrate the occasion. But if you're looking for more empowering ideas, e.l.f. Cosmetics has a few in mind.
When you first think of the cult-favorite beauty brand, affordable products and incredible collaborations (ahem, Chipotle!) might come to mind first. Take a closer look — or follow e.l.f. Cosmetics on Instagram — and you'll quickly see they're also committed to giving back to the movements and communities they're most inspired by. For Women's History Month in particular, the mission is simple: "We elevate and amplify voices of our community. We invest in future generations of women. We raise others up." Here's how.
From March 1 to March 31, e.l.f. Cosmetics is teaming up with Wattpad, a social storytelling platform that inspires young readers and writers, for the #EyesLipsFierce Write-a-thon. Following a series of thought starters, participants are encouraged to send in stories — 500 words or less — about the womxn that inspire them to be strong, smart, and fierce. For each story posted on your Wattpad profile with the hashtag #EyesLipsFierce, $1 will be donated to Girls Inc., a powerhouse nonprofit motivating girls to be strong, smart, and bold. Multiple stories per applicant are welcome for a maximum donation of $10,000. Five lucky winners will receive an e.l.f. Cosmetics swag bag, social shout-outs from both brands, and a $500 Visa gift card, in addition to a feature in the Wattpad x e.l.f. Cosmetics campaign video.
And that's not all! For the month of March, your online shopping habits can make an impact, too: e.l.f. Cosmetics will donate 10 percent of all UK sales (up to £5,000) to Girls Network, an empowering, inclusive mentorship program amplifying the futures of women from all backgrounds. So what are you waiting for? Whether you're a writer or a beauty junkie at heart (or both), get your creative juices flowing, treat yourself to some new products, and celebrate Women's History Month.