Even though spotlighting and shopping Black-owned businesses is a start — and a great one — she wants to see even more action put to words. "Economic power is significant, and I know the challenge of raising money as a Black person," Verdejo said. "I hope that this trickles into the types of investments that are made in Black-owned businesses, because they're not as hidden as the industry makes them seem."
Of the overwhelming outreach that Hyper Skin has received this week, the brand has also made it onto the radar of major corporations. "I've been approached by buyers from major retailers that I've been trying to get in front of since launch," Verdejo said. "Our consumer is not a monolith, so I'm excited to meet her where she is. I hope that with the current spotlight on Black-owned brands, retailers continue to make sure that the owners behind the brands they carry are as diverse as their clientele."
As exciting as visibility to major corporations is, Verdejo had big plans for this year, regardless. "We are rolling out additional products no matter what, because our customers are clearly ready for them."
