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Best Black-Owned Beauty Brands to Support

42 Black-Owned Beauty Brands to Support Right Now (and Always)

Best Black-Owned Beauty Brands to Support
Image Source: Shutterstock / Mischo Beauty / Plant Apothecary / Kanti / Common Heir / Pat McGrath Labs / Uoma Beauty / skinBUTTR / AJ Crimson

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  • Beauty brands have not always been inclusive of every skin tone, but many brands are leading by example.
  • Year-round, it's important to support Black-owned businesses.
  • Read which products are our favorites from Black-owned skin, makeup, and hair-care brands.

As a woman of color, finding makeup formulated for my skin tone can be difficult, to say the least. A lot of brands see brown foundation and somehow think gray or orange is the perfect accompanying undertone. (Spoiler: it's not.) And don't even get me started on "nude" lipsticks. Oftentimes, there are no shades offered that are even remotely close to a "nude" shade for any darker skin tones. Looking for new makeup in a sea of options that are only tailored to one specific skin tone makes makeup shopping disheartening and a lot less enjoyable. Even though many popular drugstore brands have made efforts to step up their shade ranges and formulations, it's still essential to celebrate the Black businesses that make products specifically for people of color.

Keep reading ahead to see which Black-owned brands deserve a spot in your beauty bag every day.

— Additional reporting by Danielle Jackson and Jessica Harrington

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