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18 Black-Owned Beauty Brands That Deserve A Spot In Your Makeup Bag
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As a woman of color, finding makeup formulated for my skin tone can be difficult to say the least. A lot of brands see brown foundation and somehow think gray or orange is the perfect accompanying undertone (spoiler: it's not). And don't even get me started on "nude" lipsticks. Even though many popular drugstore brands have made efforts to step up their shade ranges and formulations, it's still important to celebrate and support black businesses that make products specifically for people of color.

Keep reading ahead to see which black-owned brands are slaying the beauty game right now.

— Additional reporting by Danielle Jackson

Juvia's Place
Beauty Bakerie
Ayele & Co.
Blk + Grn
Pat McGrath Labs
The Lip Bar
Coloured Raine
Bevel
Koyvoca Cosmetics
skinBUTTR
KayLux Cosmetics
Lena Lashes
KAIKE
MDM Flow
Mented Cosmetics
Iman Cosmetics
Nine Three Beauty
Plant Apothecary
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