41 Beauty Brands Supporting the Black Lives Matter Movement With Donations Up to $1 Million
Over the last week, protesters have taken to the streets in almost every major city in the United States and around the world to express outrage and demand justice for George Floyd and his murder at the hands of Minneapolis police. Floyd's death follows those of several other innocent Black people including Breonna Taylor, Ahmaud Arbery, and Tony McDade, to name a few.
Many people who have chosen not to go out and protest have focused their efforts on spreading awareness and donating to causes that support those fighting on the frontlines and the families of those who have lost their lives. That includes several big brands who, over the weekend, have used their platforms to encourage their customers to donate to various bailout funds and anti-racist organizations. Glossier announced on May 30 that it would do its part by donating a total of $1 million to support the Black community, though it's not the only beauty brand to take a stand on the issue.
Read ahead to see which beauty brands are donating to organizations combating racial injustice.
Glossier is donating up to $1 million in solidarity — $500,000 "across organizations focused on combating racial injustice" and $500,000 worth of grants to Black-owned beauty businesses. It was one of the first brands to make such a donation.
On June 1, Hero Cosmetics launched its Micropoint for Dark Spots acne patch that tackles hyperpigmentation. In light of recent events, the brand announced that, for the entire first week of sales, it'll be donating 100 percent of its proceeds from the new launch to the NAACP Legal Defense and Education Fund charity, up to $10,000.
Kiehl's announced that it had made a donation to NAACP on June 1. A rep for the brand later told POPSUGAR that Kiehl's made a $50,000 donation "to ensure a society in which all individuals have equal rights without discrimination based on race and social justice for all."
Ilia Beauty announced that it will be donating $50,000 to Black Lives Matter and the NAACP Legal Defense Fund.
Supergoop is taking a stand by making a donation to the NAACP. While we're unsure of the exact donation amount, we've reached out to the brand for more information.
Living Proof took to social media to announce its commitment to taking action against racism, inequality, and injustice and learning how to be a part of the change. The brand's first step was to make a donation to Black Lives Matter before sharing resources on how else customers can get involved.
On May 31, Deciem announced that it would be donating $100,000 across two organizations: Black Lives Matter and the NAACP Legal Defense Fund.
Marc Jacobs Beauty
Marc Jacobs Beauty is sending a donation to Black Lives Matter amidst all of the protests, and we've reached out to the brand for more information.
Boscia made a donation to the NAACP Legal Defense Fund on May 31, and we'll update this post once we know more.
Athena Club is donating 100 percent of all proceeds for the next week to the NAACP Legal Defense and Educational Fund.
Nails Inc. announced on June 1 that it will donate 100 percent of its proceeds for the entire month to Black Lives Matter.
Renee Rouleau Skincare
As a Texas-based company, Renee Rouleau Skincare is donating $5,000 each to the Texas Civil Rights Project, Austin Justice Coalition, and the Center for the Study of Race and Democracy at University of Texas at Austin.
On May 30, Farmacy Beauty announced that it will be supporting Color Of Change with a $10,000 donation.
Juvia's Place has donated $110,000 across three organizations: Black Lives Matter, the ACLU, NAACP, and the Know Your Rights Camp.
SheaMoisture recently announced its new social justice coalition and invested $100,000 "for activists working for social change."
Amika has made a commitment to donating $25,000 to "organizations that uplift Black and Brown communities." Per a statement shared on its official Instagram account, the brand's first donation will go to Colin Kaepernick's Know Your Rights Camp.
In support of the Black Lives Matter Movement, Grande Cosmetics donated $25,000 to the NAACP. Additionally, 10 percent of all proceeds from website sales for the month of June will be donated to the NAACP with a goal of raising $50,000 or more.