41 Beauty Brands Supporting the Black Lives Matter Movement With Donations Up to $1 Million

Over the last week, protesters have taken to the streets in almost every major city in the United States and around the world to express outrage and demand justice for George Floyd and his murder at the hands of Minneapolis police. Floyd's death follows those of several other innocent Black people including Breonna Taylor, Ahmaud Arbery, and Tony McDade, to name a few.

Many people who have chosen not to go out and protest have focused their efforts on spreading awareness and donating to causes that support those fighting on the frontlines and the families of those who have lost their lives. That includes several big brands who, over the weekend, have used their platforms to encourage their customers to donate to various bailout funds and anti-racist organizations. Glossier announced on May 30 that it would do its part by donating a total of $1 million to support the Black community, though it's not the only beauty brand to take a stand on the issue.

Read ahead to see which beauty brands are donating to organizations combating racial injustice.


Glossier is donating up to $1 million in solidarity — $500,000 "across organizations focused on combating racial injustice" and $500,000 worth of grants to Black-owned beauty businesses. It was one of the first brands to make such a donation.

Anastasia Beverly Hills

Anastasia Beverly Hills initially pledged to donate $100,000 across Black Lives Matter, The Innocence Project, NAACP Legal Defense and Educational Fund, Black Visions Collective, and The Marshall Project. Since then, it has updated its pledge to 1 million dollars.

Milk Makeup

Milk Makeup is matching the donation of beauty influencer Snitchery, who is giving all of the commission earned from her Milk Makeup code to Black Visions Collective, a Minnesota-based organization that encourages Black people to get involved in politics.


DevaCurl is donating $50,000 to Black Lives Matter on top of using its platform to share resources on how customers can help out.

Glow Recipe

In addition to sharing resources, Glow Recipe made a donation to the Black Visions Collective, an organization helping support the Black community in Minnesota during this time.

Hero Cosmetics

On June 1, Hero Cosmetics launched its Micropoint for Dark Spots acne patch that tackles hyperpigmentation. In light of recent events, the brand announced that, for the entire first week of sales, it'll be donating 100 percent of its proceeds from the new launch to the NAACP Legal Defense and Education Fund charity, up to $10,000.


Kiehl's announced that it had made a donation to NAACP on June 1. A rep for the brand later told POPSUGAR that Kiehl's made a $50,000 donation "to ensure a society in which all individuals have equal rights without discrimination based on race and social justice for all."

Sunday Riley

Sunday Riley wrote on Instagram that she and George Floyd attended the same high school in Houston, although they didn't graduate in the same year. The brand plans on donating $50,000 to the NAACP Legal Defense Fund, as well as other grassroots organizations in Houston.

Ilia Beauty

Ilia Beauty announced that it will be donating $50,000 to Black Lives Matter and the NAACP Legal Defense Fund.

Youth to the People

Youth to the People has donated $50,000 across three organizations working to dismantle systemic violence and institutionalized racism: Black Lives Matter, the NAACP Legal Defense Fund, and Black Girls Code.


Supergoop is taking a stand by making a donation to the NAACP. While we're unsure of the exact donation amount, we've reached out to the brand for more information.

Living Proof

Living Proof took to social media to announce its commitment to taking action against racism, inequality, and injustice and learning how to be a part of the change. The brand's first step was to make a donation to Black Lives Matter before sharing resources on how else customers can get involved.


Kosas has donated $20,000 to Black Lives Matter, Black Lives Matter LA, and Color of Change.


On May 31, Deciem announced that it would be donating $100,000 across two organizations: Black Lives Matter and the NAACP Legal Defense Fund.

Beauty Blender

On May 31, Beauty Blender donated all of its profits for the day to the Equal Justice Initiative, which works to put an end to mass incarceration in the US.

Marc Jacobs Beauty

Marc Jacobs Beauty is sending a donation to Black Lives Matter amidst all of the protests, and we've reached out to the brand for more information.


Boscia made a donation to the NAACP Legal Defense Fund on May 31, and we'll update this post once we know more.

Athena Club

Athena Club is donating 100 percent of all proceeds for the next week to the NAACP Legal Defense and Educational Fund.

Nails Inc.

Nails Inc. announced on June 1 that it will donate 100 percent of its proceeds for the entire month to Black Lives Matter.

Urban Decay

Urban Decay is donating an undisclosed amount of money to the Minnesota Freedom Fund, a non-profit organization focusing its efforts on bailing out jailed protesters, and Black Lives Matter.

Sol de Janeiro

Sol de Janeiro donated $30,000 across Campaign Zero, Black Visions Collective, and Reclaim the Block and is matching any donations its team members make to support Black Lives Matter.


Verb shared with its followers on Instagram that it pledges to donate $10,000 across the NAACP and ACLU.

The Inkey List

On June 1, The Inkey List announced it is donating $10,000 to the NAACP Legal Defense and Educational Fund to fight for racial justice.

Saturday Skin

Saturday Skin is making a donation of $10,000 to ACLU and is encouraging its followers to donate, too.

Paula's Choice

Paula's Choice donated $10,000 to Color Of Change, an organization that champions for solutions.

Honest Beauty

Jessica Alba's clean beauty brand, Honest Beauty, is donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative, in addition to matching all employee donations.

Olive & June

To show its support for the Black Lives Matter Movement, Olive & June donated $10,000 to Color Of Change.


Flamingo, along with Harry's, is donating $500,000 to Black Lives Matter-supporting organizations to "combat racism and support mental health care access for Black communities."

Farmacy Beauty

On May 30, Farmacy Beauty announced that it will be supporting Color Of Change with a $10,000 donation.

e.l.f. Cosmetics

e.l.f. Cosmetics called out fellow beauty brands supporting the Black Lives Matter Movement on Instagram and shared it is donating $25,000 to Color Of Change.


Biossance shared it is donating $100,000 across ACLU, the Minnesota Freedom Fund, Color Of Change, and Black Lives Matter.

ColourPop Cosmetics

ColourPop Cosmetics updated its initial commitment of donate $25,000 to the Minnesota Freedom Fund and $25,000 to ACLU over the weekend to now include donating an additional $250,000 in support.

Juvia's Place

Juvia's Place has donated $110,000 across three organizations: Black Lives Matter, the ACLU, NAACP, and the Know Your Rights Camp.


A Black-owned brand founded by actor Dorion Renaud, Buttah recently pledged to donate $5,000 to the NAACP Legal Defense Fund.


SheaMoisture recently announced its new social justice coalition and invested $100,000 "for activists working for social change."


Amika has made a commitment to donating $25,000 to "organizations that uplift Black and Brown communities." Per a statement shared on its official Instagram account, the brand's first donation will go to Colin Kaepernick's Know Your Rights Camp.

Grande Cosmetics

In support of the Black Lives Matter Movement, Grande Cosmetics donated $25,000 to the NAACP. Additionally, 10 percent of all proceeds from website sales for the month of June will be donated to the NAACP with a goal of raising $50,000 or more.