The fall offers a lot to enjoy — pumpkin spice candles, pumpkin spice coffee, pumpkin spice cookies — but testing new makeup launches comes in at number one on our list. Every season brings fun products to explore and play with, but the vampy lip colors, warm eyeshadow palettes, and sharp eyeliners launching this year are hard to beat.
Whether you're on the hunt for the latest innovations from a cult-favorite brand or searching for something completely new and unknown to you, there's no shortage of exciting products to test. From deep lipsticks to supersize eyeshadow palettes, gilded highlighters, and soft-matte complexion products, we rounded up all of the best new fall makeup products coming at you this year. Get your wallet ready and clear out some space in your makeup drawers, because there's a lot worth shopping this season.
The Bite Beauty Yaysayer Plumping Lip Gloss ($25) is a clean, high-shine gloss that uses antioxidant-rich cinnamon oil to naturally plump your lips.
The YSL Beauty Satin Crush Mono Eyeshadow ($30) comes in six neutral shades and offers smooth, satiny pigment.
The Uoma Beauty Drama Bomb Extreme Volume Nourishing Mascara ($20) is designed to give even the straightest, shortest lashes major volume and drama. It's the brand's first-ever mascara.
In honor of its 25th anniversary, Lorac released the Pro Palette Artist Edition Meraki ($45) featuring 25 of the most-loved eyeshadow shades by makeup artists.
The Honest Beauty Gloss-C Lip Gloss ($15) is packed with clean ingredients like pomegranate flower extract, jojoba oil, and coconut oil to soften your lips while adding a subtle hint of color.
The Makeup Revolution Illuminate & Glow Liquid Highlighter ($15) gives your skin a radiant glow while blurring imperfections. It comes in three shades — champagne, bronze, and gold — and can be worn under, in place of, or mixed in with your foundation.
With a "cabaret" theme, the Christian Louboutin Metal Matte Fluid Lip Color ($85) offers high drama and rich, nontransferrable color.
Kim Kardashian's go-to makeup artist launched his own namesake collection called Makeup by Mario, and the Master Metals Eyeshadow Palette ($48) is already a huge hit.
The Victoria Beckham Beauty Posh Lipstick Collection ($38) is inspired by Posh Spice and features nine shades.
The Lawless The Baby One Mini Eyeshadow Palette ($25) is packed with romantic pink and mauve shades that range from matte to shimmer in finish.
The Pacifica Twinkle Paint Liquid Shadow ($12) is a sheer liquid eyeshadow that comes in three shimmery shades and can be applied with just your fingertips.
Lady Gaga's newest drop, the Haus Labs Head Rush Blush and Highlighter Duo ($26), will keep you glowing all year round.
For a clean mascara formula that delivers results, try the Kosas The Big Clean Volumizing + Lash Care Mascara ($26). It gives you big, fluffy lashes while also helping to promote growth.
The latest addition to the Obsessions collection of palettes is the new Huda Beauty Haze Obsessions Palette ($29) in Khaki Haze. It officially launches on Sept. 15 and includes golden, peachy, and desert tan shades for fall.
It's hard to pick a favorite Hermès lipstick from its fall 2020 collection, but if you can only scoop up one, why not try the universally flattering pink shade, Rouge Hermès Matte Lipstick Rose Nuit ($72)?
Banana powder is making a comeback this season, and the Laura Mercier Translucent Loose Setting Powder in Honey ($39) is the perfect warm and sunny shade.
The pigment of the Rare Beauty by Selena Gomez Soft Pinch Liquid Blush ($20) will stop you in your tracks. The tiniest bit of product packs a big colorful punch.
The Stila Plumping Lip Glaze ($24) high-shine formula plumps and hydrates your lips. It comes in six pink and red shades.
The Cover FX Monochromatic Lip Color ($21) is a velvety-soft liquid lipstick that dries down to a matte finish. It comes in six shades to match the brand's bestselling Blush Duos.
The Tower 28 Beauty ShineOn Milky Lip Jelly Gloss ($14) comes in four pinky-neutral shades that are perfect for fall. The formula is juicy but not sticky.
Supergoop! relaunched its cult-favorite CC Screen 100% Mineral CC Cream SPF 50 PA++++ ($39) in 15 new shades, plus a higher SPF value.
The EM Cosmetics Pick Me Up Volume + Length Mascara ($24) uses tubing and fibers to build onto your natural lash length.
The Araceli Beauty Tequila Highlighter ($24) is a rich and buttery golden highlighter that's formulated with agave oil.
The Wonder Blading Brow Masque & Activator ($36) has everything you need to create soft, natural-looking brows that are waterproof, transfer-proof, and smudge-proof.
The Trinny London The Right Light Highlighter ($33) has a beautiful golden pink color that illuminates all complexions.
The Roen Beauty Kiss My . . . Liquid Lip Balm ($26) is a lip balm-lip gloss hybrid that gives you the shine and color of a gloss, but the moisture of a balm.
To warm up your complexion, try the Lune & Aster SuperStar Bronzer ($34). It has a slight shimmer to it and will give your face a light contour.
A leader in the brow space since 2000, this Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen ($22) is the brand's first brow launch in almost two years. It comes in nine shades and allows you to mimic the look of natural hair.
The Lottie London Oil Slick Lip Oil ($7) gives you shiny, juicy lips without the sticky feeling. The formula comes in this sheer pink and crystal clear.
You can create hundreds of bright eye makeup looks with the Ace Beaute Nostalgia Palette ($39). It consists of 15 richly pigmented colors that blend into skin smoothly.
The Becca Cosmetics Light Gleam Primer & Topper Liquid Eyeshadow ($26) is a dual-ended liquid eyeshadow and primer that allows you to create saturated, shimmery eyeshadow looks.
The 10 Money shade of the Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette ($25) is perfect for fall with its six pans of deep green and gold hues.
The Maybelline New York Banana Loose Setting Powder ($10) gives your skin a smooth, matte finish and blurs your makeup for a soft-focus effect.
Say hello to soft, buttery-smooth lips with the Sol de Janeiro Brazilian Kiss Tinted Cupuaçu Lip Butter ($20). Each shade gives you sheer, buildable color.
Drawing on natural-looking brows is much easier with the Benefit Cosmetics Brow Microfilling Eyebrow Pen ($25). It features a three-prong tip to create hairlike strokes.
The buildable formula of the NYX Professional Makeup Sweet Cheeks Soft Cheek Tint ($9) allows you to add a natural flush of color to your cheeks.
The name says it all: It Cosmetics Your Skin But Better Foundation + Skincare ($40) delivers barely there (but buildable) coverage and comes in 40 shades.
Coming very soon on Aug. 26 is the first mascara in the Pillow Talk line, the Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara ($29). It offers extreme volume and lift to your lashes.
The Pat McGrath Labs Mothership Rose Decadence Eyeshadow Palette ($65) is a six-shade eyeshadow palette with colors inspired by soft roses. Use them together for a full glam look or individually.
The Milk Makeup Kush Liquid Eyeliner ($22) is a felt-tip waterproof liquid eyeliner pen that allows you to draw on a perfect wing.
The Ilia Beauty Balmy Gloss Tinted Lip Oil ($26) comes in six shades and offers deep hydration with a glossy sheen of color.
Dark circles and discoloration are no match for the L'Oréal Paris True Match Eye Cream in a Concealer ($12), which offers not only great coverage but also 24 hours of hydration.
The Vesca Beauty Stargaze Luminous Glow ($28) is a creamy powder highlighter that comes in four shades to fit every skin tone.
There's nothing not to love about the Morphe 35C Everyday Chic Artistry Palette ($25). It offers a variety of matte and shimmery eyeshadow shades that range from soft neutrals to deeply pigmented purples and pinks.
The E.l.f. Cosmetics Bite Size Face Blush & Highlighter Duo ($3) allows you to customize your highlighter, bronzer, and blush look with shades that complement every skin tone.
You can trust that the One/Size by Patrick Starrr Eye Popper Sparkle Vision Liquid Eyeshadow ($22) will stay in place and give you an ultrapigmented glitter finish.
The MAC Powder Kiss Liquid Lipcolour ($24) gives you the same ultrapigmented color that you love from the classic Powder Kiss but in a whipped, mousse-like texture.
The Patrick Ta Major Glow All-Over Glow Balm ($50) is a moisturizing face and body gloss that comes in two shades and gives your skin a glass-like shine.
The BareMinerals Strength & Length Serum Infused Brow Gel ($22) helps to nourish your brows with its plant-based brow serum while adding a hint of natural color.
The Essence My Skin Perfector Loose Fixing Powder ($6) is an ultralightweight powder that locks in your foundation for all-day wear. It comes in six shades so you can find your true second-skin match.
You've probably tried cream, powder, and even gel bronzer, but what about spray? The Deck of Scarlet Mistake Proof Bronzer ($36) gives you a natural contour with its innovative mist formula.