The summertime is the perfect time for experimentation, which is why big, bold, and colorful makeup looks tend to rule these months, from colored mascara to avant-garde eyeshadow. But with so many of us opting out of wearing makeup these last few months, the softer, slightly more natural approach is gaining a ton of traction.
"'Soft girl' makeup brings us back to the sole purpose of cosmetic application, in my humble opinion, to look like you – but better," Jane Iredale makeup artist Ami Mallon told POPSUGAR. "To enhance the skin, eyes, lips, brows in a way that is elegant, unassuming, and romantic."
According to Mallon, the look can be narrowed down to three commonalities: bright eyes ("a wash of shimmer on the lid, a long-wear liquid liner, and lashes for days," she said), a hint of color on the cheeks, and a splash of color on the lips.
"Whether this be shimmery or matte, the idea here is barely-there color providing a slight enhancement of the natural lip shape and color," Mallon said. "Achieve this by first lining with an understated nude lip pencil, topped with a sheer gloss."