Up until recently, men have historically been excluded from the beauty and skin-care space in western culture. But Yuh's aim is to dismantle the idea that skin care is "boujee" or gendered, making healthy skin accessible for everyone. For his followers, this messaging has made a huge difference in their personal approach.
"A lot of guys will be like, 'Oh, hey, Young. We love how you're trying to make [skin care] more accessible, and make it more normal for guys to take care of their skin,' or 'I used to only use my bar of soap or my shampoo to wash my face, but now since I've actually been using a dedicated cleanser moisturizer, my skin actually feels a lot better and my people have noticed,'" he said.
Rather than taking advice from friends or going all in with every product you see, Yuh recommends easing into your new skin-care routine, focusing on hydration and skin health first. "Just start simple," Yuh said. "Just take it step by step, start with the cleanser moisturizer, and then see how your skin feels after just doing that, and adjust accordingly. From then on, skin care is a long-term game."
