Y2K Beauty Is Back With a Vengeance — These 10 Products Will Help You Try It
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- "Y2K beauty" has made a major comeback in the last year.
- The trend puts a modern twist on some of the biggest beauty looks from the '90s and early 2000s, like frosted eyeshadow and ombré lips.
- A handful of brands have introduced all-new Y2K-inspired collections of beauty products to help you try the trend at home.
They say that history often repeats itself, and — when it comes to the beauty trends taking over our timelines today — truer words have never been spoken. Over the last few years we've seen celebrities and influencers repopularize some of the biggest trends from the '90s and early 2000s that, up until recently, were dismissed for being cringe-y or cheesy.
"Y2K beauty," as it's called, puts a modern spin on the frosty eyeshadows, ombré lips, and butterfly clips of yore, and it's made such a big impact among beauty enthusiasts on TikTok and Instagram that now some of our favorite beauty brands are also taking part. (Even celebs from the time like Hayley Williams have taken notice.)
Most recently, brands like ColourPop, BH Cosmetics, and NYX Professional Makeup, to make a few, have released dedicated Y2K-inspired beauty collections as a nod to trends of the past, and most of the products are still available to shop. To take a trip back in time and add some nostalgia to your makeup bag, read ahead to shop some must-have Y2K makeup products.
ColourPop New Millennium Pressed Powder Palette
You can choose from a range of cool pinks and lavender colors with the ColourPop New Millennium Pressed Powder Palette ($8, originally $10).
Urban Renewal Vintage Colorful Mini Butterfly Clip Set
Yes, butterfly clips are a thing again, and the Urban Renewal Vintage Colorful Mini Butterfly Clip Set ($10) will give your hair a super cute and nostalgic feel.
BH Cosmetics Totally Snatched 6 Color Face Palette
The BH Cosmetics Totally Snatched 6 Color Face Palette ($19) features six neutral shades made to brighten and contour your face to perfection.
BH Cosmetics Totally 2000's 9 Color Shadow Palette
Give your lids a frosty pop of color with the BH Cosmetics Totally 2000's 9 Color Shadow Palette ($17).
ColourPop So Juicy Plumping Lip Gloss
The ColourPop So Juicy Plumping Lip Gloss ($6, originally $8) features a formula that'll leave your lips super shiny and extra plump.
Wet n Wild Perfect Pout Gel Lip Liner
The "supermodel lip" trend has been seen on everyone from Lizzo to Dua Lipa, and the best part: it's so easy to recreate. Try it yourself with the Wet n Wild Perfect Pout Gel Lip Liner ($3).
NYX Professional Makeup Butter Gloss
Bring back the long-forgotten brown lipstick trend with the NYX Professional Makeup Butter Gloss ($5).
NYX Professional Makeup Jumbo Eye Pencil
Frosted eyeshadow, 2022 edition? It's possible with the NYX Professional Makeup Jumbo Eye Pencil ($5), which features a super pigmented formula that you can apply as eyeshadow, eyeliner, or primer.
Scunci Butterfly Bright Colors Mini Jaw Clips
Try these Scunci Butterfly Bright Colors Mini Jaw Clips ($5) if you want to add a childlike burst of color to your hairstyle.
e.l.f. Cookies N' Dreams Blue Eyeshadow Palette
Blue eyeshadow is making a major comeback. This fun e.l.f. Cookies N' Dreams Blue Eyeshadow Palette ($9) is an affordable way to try the trend.