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Aurora James
Fashion
04/03/2022
At the Fifteen Percent Pledge Inaugural Gala, Everyone Wore a Black Designer
The Fifteen Percent Pledge, an organization founded by designer Aurora James of Brother Vellies in response to the racial reckoning of 2020, hosted a star-studded inaugural gala over the weekend in celebration of its accomplishments to date.
Fashion
09/14/2021
AOC Turned Around and Made the Ultimate Statement at Her First Met Gala: "Tax the Rich"
Alexandria Ocasio-Cortez made quite the debut at Monday night's Met Gala!
Fashion
07/08/2021
Nordstrom Is the First Retailer to Take the 15 Percent Pledge For a Confirmed 10 Years
The 15 Percent Pledge, led by Brother Vellies founder Aurora James, recently celebrated its one-year anniversary of bringing change to the fashion industry by asking retailers to commit to buying from Black businesses and increasing company-wide diversity.
Home
04/21/2021
21 of Aurora James's Favorite West Elm Products That We're Pretty Sure We Need Now
As if we needed another reason to love West Elm, the home retailer is now running a Tastemakers campaign where you can shop some of your favorite founders' and designers' favorite pieces.
Fashion
02/24/2021
Brother Vellies Is Launching Sneakers, and Aurora James Gave Us a Sneak Peek
Surprise!
Celebrity
12/15/2020
15 Black Women Who, Quite Frankly, Did the Damn Thing in 2020
This year was a turbulent eon for practically everyone, but especially Black women.
Fashion
12/04/2020
Madewell Is the Latest Fashion Retailer to Join the 15 Percent Pledge
Madewell is one of the latest retailers in fashion to join the 15 Percent Pledge.
Fashion
08/13/2020
Keds' New Voting-Themed Sneakers Have Us Ready to Strut to the Polls — Who's In?
Whether you're already planning on heading to the polls and voting in person or casting an absentee ballot from your own home, it's more important than ever to spread the message to vote — and it doesn't hurt to look cute while doing it.
Fashion
06/16/2020
Aurora James Tells Us Exactly What It Means When a Retailer Takes the 15 Percent Pledge
The 15 Percent Pledge was founded by Aurora James on May 29, 2020.
Fashion
05/31/2020
Aurora James Calls on Corporations to Buy 15% of Products From Black-Owned Businesses
Amid nationwide protests in response to the death of George Floyd, designer Aurora James of Brother Vellies issued a powerful call to action, asking major corporations to support Black-owned businesses with a 15 percent pledge.
Entertainment
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Hair
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Reviews
Shopping
Beauty Sustainability Challenge
The Beauty Reset
Wellness
Fitness
Nutrition & Food
For the W
Health
Sex & Relationships
Astrology
Shopping
Condition Center
Hype Check
Family
Parenting
Pregnancy
Babies
Toddlers
Back to Fuel
Baby Steps
Thanks For Coming
The Nightline
Must Have
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Vetted
Fashion
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Home
Tech
Parenting
Wellness
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Juntos
Crowned
Where I'm From
Out Loud