Power Your Pretty Awards

Nov 4, 2019

The Results Are In: This Is the Best New Beauty Brand of 2019 — Plus 5 Runner-Ups

It's like Willie Nelson said: you are always on our minds.

5 Brilliant Multitasking Beauty Products That Help You Look Good — in 5 Minutes Flat

Sep 3, 2019

5 Brilliant Multitasking Beauty Products That Help You Look Good — in 5 Minutes Flat

Raise your hand if you feel this: It's 7:58 am, you're three snooze buttons deep, and by the time you manage to Velcro-peel yourself out from a glorious slumber, you realize you've got mere minutes to get ready.

5 Beauty Products That Were Practically Made For Your Instagram Flat Lay

Sep 2, 2019

5 Beauty Products That Were Practically Made For Your Instagram Flat Lay

If you're a minimalist by nature, with an Instagram feed worthy of an entire explore page, you're probably well acquainted with the world of beauty #shelfies, flat lays, and product porn.

5 Intoxicating Scents Guaranteed to Make You the Best-Smelling Person in the Room

Sep 2, 2019

5 Intoxicating Scents Guaranteed to Make You the Best-Smelling Person in the Room

If you're the person who could be standing in line at Cinnabon, next to a real-life Disney princess, and still remain the best-smelling entity within a 100-yard radius, please share your secrets.

5 Fancy Beauty Products That Are Worth Every. Damn. Penny

Sep 2, 2019

5 Fancy Beauty Products That Are Worth Every. Damn. Penny

For fear of making your approach to beauty sound like a Mastercard commercial, we'll just say this: certain products and treatments might cost you an arm and a leg, but the feeling of investing in what makes you look (and feel) your best is priceless — and Goldman Sachs is just going to have to accept that.

The Hands-Down Best Clean Beauty Products That Actually Do the Job — and Do It Well

Sep 1, 2019

The Hands-Down Best Clean Beauty Products That Actually Do the Job — and Do It Well

A few years ago, the term "clean" beauty burst onto the scene like the cool, more transparent solution to greenwashing — dropping hair, makeup, and skincare products formulated without parabens, phthalates, SLS and SLES, mineral oil, or other potentially controversial ingredients.

The High-Tech Beauty Tools We Geeked Out Over This Year – and Think You Will, Too

Sep 1, 2019

The High-Tech Beauty Tools We Geeked Out Over This Year – and Think You Will, Too

If you're the person who gets giddy every time your facialist whips out a new gadget, uses any excuse to level up your blow-dryer, or always seeks out the most innovative beauty tools each year, you're going to want to put down your skincare-app-packed phone for a minute.

Love Binge-Watching YouTube Tutorials? These Beauty Influencer Collabs Were Made For You

Sep 1, 2019

Love Binge-Watching YouTube Tutorials? These Beauty Influencer Collabs Were Made For You

If you find inspiration in makeup tutorials, or simply enjoy the ASMR that comes with listening to your favorite YouTube stars, you're bound to fall in love with one of the following Power Your Pretty Award-winning beauty collaborations.

The 5 Best Makeup Products Every Beauty Enthusiast Needs in Their Stash

Sep 1, 2019

The 5 Best Makeup Products Every Beauty Enthusiast Needs in Their Stash

You know you love makeup when you: understand the art of contouring better than you do your health insurance plan; you won't leave the house for toilet paper without swiping on mascara first; and you probably can't hang out tonight, because you've had drinks planned with the sales associate at Sephora for, like, a week.

5 Skincare Products That'll Give You That Glow You Thought Only Existed on Instagram

Sep 1, 2019

5 Skincare Products That'll Give You That Glow You Thought Only Existed on Instagram

Your official job title may not be Head of Lab at the Stanford Department of Dermatology, but you know skin care, weaving words like "acid mantle" and "moisture barrier" into your everyday conversations and deciphering the ingredients list on the back of your mom's favorite serum at dinner.

Budget Beauty Buyers, Listen Up: These Are the Products to Try If You Love a Good Deal

Sep 1, 2019

Budget Beauty Buyers, Listen Up: These Are the Products to Try If You Love a Good Deal

Movie tickets, your Starbucks order, guac that costs "extra" — most things you love that clock in at less than $15 can still feel like an indulgence, so why should your drugstore beauty products be an exception?

5 Beauty Innovations That Could Impress Even the Trendiest Friend of the Group

Sep 1, 2019

5 Beauty Innovations That Could Impress Even the Trendiest Friend of the Group

You knew the moment your crush complimented your chunky Steve Madden platform sneakers in fifth grade that you were destined to be a trendsetter in life.