If 2016 was all about tasteful branding and the expansion of one's social media presence, 2017 will be the year we actually do it. With so many users out there, it may seem difficult to drastically grow your following across Twitter, Instagram, Snapchat, and other platforms. In actuality, all it takes is some thoughtful planning. Ahead, we've listed a few simple ways you can increase your presence . . . without actually paying for followers. (Seriously, don't do that.)